B2B Lead Generation Consultant

We are seeking a results-driven B2B Lead Generation Consultant to identify, attract, and qualify high-value business prospects that align with our target market. The ideal candidate will be responsible for developing and executing lead generation strategies, managing outreach campaigns, and supporting the sales team by delivering qualified leads that drive business growth. Key Responsibilities Research and identify potential B2B clients across target industries. Build and maintain a pipeline of qualified leads using CRM and prospecting tools. Develop and execute outbound lead generation campaigns through email, LinkedIn, phone calls, and other digital channels. Qualify prospects based on business needs, budget, authority, and timeline. Schedule discovery meetings and consultations for the sales team. Create and manage prospect databases, ensuring accurate and up-to-date records. Work closely with the marketing team to align lead generation activities with marketing campaigns. Track and report key performance metrics, including lead volume, conversion rates, and campaign performance. Follow up with prospects to nurture relationships and move them through the sales funnel. Stay informed about industry trends, competitors, and emerging market opportunities. Required Qualifications Bachelor's degree in Marketing, Business Administration, Sales, or a related field (preferred). 2–5 years of experience in B2B lead generation, business development, or sales. Experience using CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar. Strong understanding of LinkedIn Sales Navigator and other prospecting tools. Excellent written and verbal communication skills. Strong research and analytical abilities. Ability to work independently and meet lead generation targets. Preferred Skills Experience with email marketing and automation platforms. Knowledge of account-based marketing (ABM). Familiarity with lead enrichment tools such as Apollo, ZoomInfo, or Lusha. Experience generating leads through LinkedIn, cold email, and outbound calling. Understanding of sales funnels and B2B buying cycles. Strong negotiation and relationship-building skills. Key Performance Indicators (KPIs) Number of qualified leads generated per month Number of discovery meetings scheduled Lead-to-opportunity conversion rate Cost per qualified lead Email response and open rates LinkedIn outreach acceptance and response rates Sales pipeline contribution Revenue generated from sourced leads Tools & Platforms Zoho CRM / Salesforce / HubSpot LinkedIn Sales Navigator Apollo.io ZoomInfo Lusha Hunter.io Lemlist / Mailshake / Instantly Google Workspace / Microsoft Office Microsoft Excel Employment Type Contract