B2B Go-To-Market & Lead Generation Specialist — LinkedIn Outreach, ICP, Decision Makers

B2B Go-To-Market & Lead Generation Specialist for VentureRange Project overview We are launching VentureRange, a B2B platform/service that helps founders, business owners, investors, and executives turn fragmented business ideas into structured execution tracks. VentureRange combines: - business analysis; - product and market framing; - capital logic; - execution roadmap; - strategic packaging; - founder-led sales preparation. We are looking for a B2B go-to-market and lead generation specialist, not a generic marketing strategist. The goal is not just to create a marketing plan. The goal is to help us reach real decision-makers, validate the offer, and book qualified conversations. What VentureRange does VentureRange helps clients move from scattered ideas to an actionable business/investment roadmap. Typical client situations: - a founder has several product ideas but no clear execution path; - an owner wants to package a business line for investors or partners; - an executive needs to assess a new opportunity before allocating budget; - an investor or holding company wants structured analysis before moving capital; - a team needs a clear path from idea to product, market, and execution. Core positioning: Analysis + Capital Logic + Execution Roadmap Target audience We need help defining and reaching the right B2B audience. Potential ICPs may include: 1. Founders and CEOs of early-stage or growth-stage companies. 2. Business owners with several product or expansion ideas. 3. Investment directors, family offices, and private investors. 4. Holding companies and corporate development teams. 5. Innovation / strategy / digital transformation departments. 6. Consulting or advisory firms that may need a structured execution engine. 7. Startup studios, accelerators, and venture builders. We need you to help refine which ICP should be tested first. What we need We need a specialist who can build a practical B2B outbound and validation system for VentureRange. Scope of work 1. Define ICP for VentureRange: - target industries; - company size; - buyer persona; - decision-makers; - pain points; - buying triggers; - objections; - qualification criteria. 2. Build a target account list: - 100–300 relevant companies for the first stage; - company name; - website; - industry; - country/region; - reason why the company is relevant; - priority score. 3. Identify decision-makers: - Founder / CEO; - COO; - CFO; - Head of Strategy; - Head of Innovation; - Investment Director; - Corporate Development Lead; - Venture Builder / Startup Studio Partner; - LinkedIn profile and/or work email where available. 4. Prepare outbound messaging: - LinkedIn connection message; - LinkedIn follow-up sequence; - cold email sequence; - short founder-led sales intro; - short VentureRange one-liner; - 2–3 positioning angles; - objection-handling notes. 5. Prepare offer positioning: - value proposition; - pain → solution → outcome; - clear description of the first paid offer; - suggested structure for a one-pager / pitch page; - suggested landing page messaging. 6. Support first outreach execution: - LinkedIn outreach; - email outreach if applicable; - reply tracking; - lead qualification; - booking or preparing first discovery calls. 7. Reporting: - contacted leads; - response rate; - positive replies; - booked calls; - objections; - recommendations for improving the offer. Expected deliverables for the first stage We prefer starting with a small fixed-price pilot. Expected first-stage deliverables: - VentureRange ICP document; - target account list; - decision-maker list; - LinkedIn outreach sequence; - cold email sequence; - first version of the B2B offer / pitch; - recommended first paid offer; - outreach tracking sheet; - weekly report format; - recommendation on which audience segment has the strongest early traction. Important requirements Please apply only if you have experience with: - B2B lead generation; - LinkedIn outreach; - cold email; - SaaS / consulting / advisory / investment-related services; - founder-led sales; - complex B2B offers; - ICP and account-based outreach. We are not looking for: - generic brand strategy only; - social media content only; - media planning only; - Instagram / TikTok marketing; - SEO-only proposals; - broad marketing audits without lead generation; - strategy documents without execution. We need practical pipeline building: ICP, target companies, decision-makers, outreach messages, and qualified conversations. Questions for applicants Please answer these questions: 1. What similar B2B lead generation or go-to-market projects have you done? 2. Have you worked with SaaS, consulting, investment, startup, or advisory products? 3. How would you define the first ICP for VentureRange? 4. Which channel would you start with: LinkedIn, email, partnerships, or another channel? 5. Can you create and execute LinkedIn/email outreach sequences? 6. What deliverables can you provide in the first 2 weeks? 7. What KPIs do you usually track? 8. What tools do you use for lead research, enrichment, and outreach? 9. Please suggest a fixed-price budget for the first pilot stage. Preferred first pilot Suggested first pilot scope: - define ICP for VentureRange; - build 100 target companies; - identify 100–200 decision-makers; - create LinkedIn and email outreach sequences; - prepare first B2B pitch / one-pager structure; - prepare outreach test plan; - provide reporting template. If the pilot works well, we can continue with monthly lead generation and pipeline support.