B2B Mortgage Marketing Specialist

I am a seasoned mortgage broker and the owner of an established mortgage company. We have several highly unique, niche loan programs that provide massive value to real estate agents and home builders (e.g., saving deals that would otherwise die, helping builders move inventory, and expanding buyer purchasing power). I am looking to completely turn over our marketing and outreach strategies to a dedicated specialist so I can focus 100% of my time on sales, relationship-building, and closing loans. The Opportunity: This contract will begin as a paid trial project to launch and optimize an initial campaign targeting real estate professionals and builders. If this initial phase is successful and delivers measurable benefits, I am explicitly looking to transition this into a permanent, ongoing partnership (either via a monthly retainer or a consistent hourly contract) where you will completely own our marketing department. Key Responsibilities (Initial Phase & Ongoing): Strategy Development: Take our unique niche programs and frame them into compelling value propositions that command the attention of busy realtors and builders. Campaign Management: Set up, launch, and manage targeted digital campaigns (experience with hyper-local targeting, custom email list matching, and platform-specific B2B ads is highly preferred). Ad Copy & Creative Direction: Write high-converting ad copy and scripts (especially for short Video Sales Letters or punchy social videos) that position us as the go-to structural partner for local real estate professionals. Pipeline Optimization: Ensure that interested leads are smoothly routed into our system so I can step in seamlessly to handle the live sales conversations. What I am Looking For: Proven Mortgage/Real Estate Experience: You must understand the mortgage industry. If your experience is strictly in e-commerce or retail B2C homebuyer leads, this is likely not the right fit. I need someone who understands B2B referral-partner dynamics. Autonomy: You are the expert. I want someone who brings strategies to the table, executes them, tracks the data, and iterates without needing to be micro-managed. Compliance Minded: A solid understanding of basic industry guardrails (like RESPA compliance) when marketing alongside or to real estate professionals. How to Apply: Please submit a proposal outlining your experience in the mortgage/real estate B2B space. To ensure you’ve read the full description, please include the answers to the following two questions in your response: Can you briefly share an example of a successful campaign or strategy you’ve used specifically to get the attention of real estate agents or builders? How would you approach marketing a highly unique, niche loan product differently than a standard conventional or FHA loan?