B2B SaaS Marketer — Analytics + Content (Part-Time, Ongoing)

Summary We're a venture funded UK & US based B2B SaaS company in the AI/training technology space. Our platform is used by mid-size and enterprise clients across healthcare, tech, and higher education. We're at the growth stage /series A. The marketing function needs an experienced operator to own it. This is a hands-on role. You'll be the primary marketer, setting direction and doing the work. What you'll be doing Auditing and fixing our HubSpot setup: traffic source attribution, UTM tagging, broken events, contact data integrity Connecting HubSpot and GA4 so we have clean funnel visibility from first touch to closed deal Building and executing a content strategy targeting AI search (ChatGPT, Perplexity) and organic Sharpening our messaging and positioning for an L&D and sales enablement buyer Making channel recommendations based on actual performance data Supporting trial funnel conversion, visitor to trial to demo You're a fit if: You have 5+ years in B2B SaaS marketing at a growth-stage company You've personally fixed broken HubSpot attribution setups, not just managed campaigns in it You understand GA4 event tracking and can diagnose what's misconfigured You've produced content that performs in AI search or organic, and can show it You're comfortable owning strategy, not just executing tasks someone else defined You've worked in companies under $5M ARR and know what scrappy looks like