B2B Sales Closer / New Business Development (Land Sales Marketing Service)

Project Overview We run Waypost, an operator-grade marketing platform built specifically for large-tract land sellers — land brokerages, multi-region land sales companies, and rural/recreational land developers. We combine three coordinated services into one system: website development optimized for lead capture, paid ad strategy and management (Meta + Google), and closed-loop reporting that tracks every lead from first click through closed sale, backed by 20+ years of hands-on experience in this specific industry. We're looking for an experienced B2B sales closer to own the full new-business cycle — prospecting, outreach, discovery calls, proposal/pricing conversations, and bringing deals to signature. Final sign-off on every contract rests with the two founders; your job is to do everything up to that point independently and well. What We Do Waypost is a three-part marketing system for land sellers: - Website & Lead Capture — fast, mobile-optimized sites and landing pages with consented lead capture wired directly into the client's CRM. - Ad Strategy & Management — targeted Meta and Google campaigns, managed by region, with weekly creative testing instead of quarterly guesswork. - Reporting & Attribution — a closed-loop dashboard tracking every lead through appointment, site visit, offer, and sale — so clients know what's actually working, by region, not just by click. Our Ideal Client Profile (ICP) Land brokerages or developers selling large-tract rural, recreational, or investment-grade land (typically $1,500–$15,000+ per acre) Multi-region or multi-branch operations (2+ regions/offices), OR a single strong regional operator looking to scale Currently running (or should be running) paid digital advertising — Meta and/or Google — to generate buyer leads Likely pain points to listen for and speak to: slow lead response times, no unified reporting across regions, agencies/contractors that don't specialize in land, agencies/contractors that are expensive and bill based on ad spend, unclear cost-per-sale or ROAS visibility Decision-makers to target: Marketing Director, VP of Marketing, Director of Sales, owner/founder (for smaller operators) NOT a fit: residential real estate agents, single-lot/urban real estate, non-land property types (commercial, multifamily, etc.) What You'll Be Doing - Build and work your own prospect pipeline matching the ICP above (we can provide a starting list to supplement your own sourcing) - Run outbound outreach (email/LinkedIn/phone — your method, your judgment) to generate initial conversations - Run discovery calls, qualify fit, and present our offering using the two assets described below - Handle pricing/scope conversations and objections directly, within parameters we'll align on upfront - Bring every qualified deal to final sign-off with our two founders before contracts are executed - Report pipeline status and deal stage on a weekly cadence The Two Assets You'll Be Using You'll be given two linked web pages as your core selling tools. Understand the distinct purpose of each, since you'll be using both live in conversations with prospects: Cedar Ridge Land Partners page — a demonstration/case study page. It shows our system in action through a fictional (illustrative) land brokerage built specifically to demonstrate what we produce — a real-feeling land sales website with regions, listings, and a "How We Sell Land Faster" section walking through our three-part system. Lead with this in every prospect conversation — it's the most concrete way to show what a finished engagement looks like. Be transparent if asked directly: this is a representative example, not a real client (the page discloses this in fine print). Do not claim it as an actual past client under any circumstance. Waypost system page — our direct company/service page, with no case study attached. Use this as a secondary reference when a prospect wants to understand us as a company independent of the example. The two pages are cross-linked, so prospects can navigate between them on their own. In short: Cedar Ridge = "here's what we build, in action." Waypost page = "here's who we are." Lead with Cedar Ridge in the pitch; the Waypost page is the credibility follow-up. Requirements - Proven B2B closing experience — please share specific close-rate or revenue numbers from past roles, not just activity metrics - Comfortable running full-cycle sales independently through to a deal being ready for sign-off (no SDR handoff, no sales manager coaching calls) - Experience selling marketing/agency services, SaaS, or real estate-adjacent services strongly preferred - Confident discussing pricing, scope, and contract terms within set parameters, without needing approval on every call - Strong written and verbal communication — this is a relationship sale, not a transactional one Deal Approval Process - All new client agreements require final sign-off from our two founders before contracts are executed. You'll bring qualified, negotiated deals to us for final approval — this keeps you moving fast on the front end while protecting consistency on pricing and terms. Compensation Structure This role is paid hourly ($25–$35/hr) for prospecting, outreach, and call time, bonuses will be considered for new client contracts signed as a direct result of your work. To Apply Please include: - A summary of your past closing experience, with specific numbers (deals closed, average deal size, close rate) - How you'd approach prospecting and qualifying within this ICP - Confirmation that the hourly + per-deal bonus structure works for you, and why you're comfortable with a flat-fee-per-close model vs. a percentage-based one - How you'd approach prospecting and qualifying within this ICP