B2B Services Marketing Strategist — Occupational Health

NMS Health (National Medical Systems, Inc.) is a Hamilton, NJ-based provider of occupational health screening services to enterprise clients across a range of industries, including healthcare staffing, pharmaceutical, medical device, maritime, construction, manufacturing, and energy. Through a national network of more than 15,000 partner sites, we provide companies with seamless health screenings designed to save time and resources while giving their employees and candidates a simple, easy experience. We pair that network with real people who handle every request with care, plus technology that gives clients live insights and tools to manage their screening programs in real time. We sell directly to HR, compliance, and operational leaders, with sales cycles that typically run one to six months. We are an established business already active in the market. We are not looking for a launch or go-to-market plan. We are looking for a senior strategist to help us polish our positioning and messaging, sharpen our direction, and identify where we can improve. This is a strategy and advisory role. . SCOPE OF WORK We want a strategist who can help us with: Positioning and competitive differentiation, including how we bring together our national network, high-touch service, and technology in one clear message. Messaging architecture across company, platform, and service lines. Refining our understanding of our buyers (HR, compliance, and operational leaders) across our various industry segments. Channel and demand-generation strategy appropriate for our buyers and sales cycle (LinkedIn, ABM, content, search) Website messaging and structure input (recommendations, not hands-on build). Digital advertising review and analysis of existing campaigns. A KPI and measurement framework with a reporting cadence. ENGAGEMENT STRUCTURE We would like to begin with a small paid diagnostic (a teardown of our current site, messaging, and one ad campaign, plus your initial hypotheses) before scoping a larger strategy engagement. Strong performance there can lead to a fixed-price strategy project and an ongoing light advisory retainer. WHO WE ARE LOOKING FOR Demonstrated B2B services marketing experience selling into enterprise buyers. Experience marketing to HR, compliance, operations, or similar functional buyers. Experience refining or evolving how an established company presents itself is a strong plus. Healthcare or B2B HR exposure is a meaningful bonus. We are specifically not looking for primarily B2C, e-commerce, or patient-acquisition healthcare backgrounds. TO APPLY In your proposal, please answer this directly: How would you sharpen the positioning of an established occupational health company that combines a large national network, high-touch service, and technology that gives clients real-time visibility, so all three come through clearly without diluting each other? A few focused sentences are more useful to us than a long pitch. Applications that do not address this will not be considered.