B2C Lead Generation Consultant

We are looking for a motivated and customer-focused B2C Lead Generation Consultant to attract, engage, and convert potential consumers into qualified leads. The successful candidate will develop and execute lead generation campaigns across multiple digital and offline channels, nurture prospects, and help increase customer acquisition and revenue. Key Responsibilities Identify and generate qualified consumer leads through digital marketing, social media, referrals, events, and outbound outreach. Develop and implement lead generation campaigns across platforms such as Facebook, Instagram, TikTok, Google Ads, LinkedIn, and email marketing. Engage with prospective customers via phone, email, SMS, social media, and live chat. Qualify leads based on customer needs, interest, and eligibility. Schedule consultations, demos, webinars, or appointments for the sales or admissions team. Follow up with prospects to increase conversions and reduce drop-offs. Maintain accurate customer records in the CRM system. Work closely with the marketing team to optimize campaigns and improve lead quality. Monitor campaign performance and recommend improvements based on data and customer feedback. Stay up to date with market trends, customer behavior, and competitor activities. Required Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field (preferred). 2–5 years of experience in B2C lead generation, digital marketing, telesales, or customer acquisition. Experience using CRM platforms such as Zoho CRM, HubSpot, Salesforce, or similar. Strong communication, interpersonal, and customer service skills. Ability to manage multiple campaigns and meet lead generation targets. Strong analytical and problem-solving skills. Preferred Skills Experience running Meta (Facebook & Instagram), TikTok, and Google Ads campaigns. Knowledge of email and SMS marketing platforms. Experience with marketing automation and lead nurturing. Understanding of landing page optimization and conversion rate optimization (CRO). Familiarity with customer segmentation and audience targeting. Ability to interpret marketing analytics and campaign reports. Key Performance Indicators (KPIs) Number of qualified leads generated Cost per lead (CPL) Lead-to-customer conversion rate Appointment or consultation booking rate Customer acquisition cost (CAC) Email and SMS engagement rates Landing page conversion rate Return on advertising spend (ROAS) Revenue generated from qualified leads Tools & Platforms Zoho CRM / HubSpot / Salesforce Meta Ads Manager Google Ads TikTok Ads Manager LinkedIn Zoho Campaigns / Mailchimp Google Analytics 4 (GA4) Google Tag Manager Microsoft Excel / Google Sheets Canva (basic marketing asset creation) Employment Type Contract