Bliss Website Redesign

Scope of Work: 1 Figma-based homepage UX/UI design centered on two customer entry points while maintaining a cohesive Bliss brand experience. 2 Homepage design and development using the existing Shopify Dawn theme. 3 Custom Shopify sections for the hero, Why Bliss, exploration paths, Melanie’s Picks, collections, educational content, brand storytelling, testimonials and social proof, and conversion-focused calls to action. 4 Enhanced product discovery, including search and filtering by relevant attributes such as country, varietal, alcohol content, and curated selections. 5 Product and collection page improvements to create a seamless journey from discovery to product selection, cart, and checkout. 6 Responsive optimization across desktop, tablet, and mobile devices. 7 SEO-friendly implementation that preserves the existing site’s SEO structure with Shopify SEO configuration. 8) Cross-browser QA, testing, refinements, and launch support.