Book Marketing Specialist for the German-Speaking Market

We Are Hiring: Book Marketing Specialist for the German-Speaking Market We are a modern publishing house working with experts, entrepreneurs, public figures, influencers, and professionals to develop, publish, and successfully market non-fiction books, guidebooks, and other book projects in the German-speaking market. To strengthen our team, we are looking for an experienced Book Marketing Specialist with a strong focus on performance marketing, Meta Ads, Facebook Ads, Instagram Ads, and TikTok marketing for books. You should have a deep understanding of the German-speaking book market and know how to position, promote, and scale books successfully through both paid advertising and organic content strategies. This role is not only about setting up ads. It is about understanding the book, the target audience, the emotional buying triggers, the market positioning, and the content angles that can turn a book into a successful product. Your Responsibilities: * You develop and manage marketing strategies for German-language book projects. * You create and optimize Meta Ads campaigns for Facebook and Instagram. * You develop ad angles, hooks, creatives, copy ideas, and testing strategies specifically for books. * You analyze campaign performance and continuously improve results based on data. * You understand how to market non-fiction books, guidebooks, expert books, entrepreneur books, and personality-driven book projects. * You develop organic TikTok content strategies to help books gain visibility and viral potential. * You create ideas for paid TikTok campaigns and performance-driven TikTok content. * You identify trends, hooks, emotional triggers, and storytelling angles that can make book content perform strongly. * You work with our team to create content ideas, ad concepts, landing page angles, sales arguments, and launch strategies. * You help us build scalable marketing systems for book launches and long-term book sales. * You understand how to combine paid ads, organic content, influencer reach, and strong positioning to generate attention and sales. What You Should Bring: * You have proven experience in performance marketing, especially with Meta Ads, Facebook Ads, Instagram Ads, and ideally TikTok Ads. * You have experience marketing books, digital products, expert brands, coaching offers, online products, publishing projects, or content-driven products. * You understand the German-speaking market and know how German-speaking audiences think, react, search, and buy. * You have native-level German skills or an excellent understanding of German-language marketing, copywriting, hooks, and emotional sales psychology. * You know how to create strong ad angles, hooks, headlines, and creative concepts. * You understand how to test, scale, and optimize campaigns profitably. * You have a good sense for storytelling, content psychology, viral potential, and social media trends. * You are familiar with organic TikTok content and understand what makes content perform, spread, and create attention. * You work analytically, creatively, independently, and reliably. * You are able to think strategically and also execute hands-on. Especially Valuable Would Be: * Experience with book launches, Amazon book marketing, bestseller campaigns, author brands, expert books, guidebooks, non-fiction books, or personal brands. * Experience creating viral TikTok concepts for books, authors, experts, or educational content. * Experience with landing pages, funnels, email marketing, retargeting, and conversion optimization. * A strong understanding of how to turn a book into a marketable product with a clear positioning, strong emotional hooks, and scalable marketing campaigns. * Experience in combining paid ads with organic content and influencer-driven reach. If you recognize yourself in this role, have strong experience in book marketing, performance marketing, Meta Ads, Facebook and Instagram Ads, organic TikTok content, paid TikTok campaigns, and a deep understanding of the German-speaking market, we would be very happy to get to know you. Please send us a short message with information about your previous experience, your areas of focus, your results, and examples of book projects, campaigns, or content strategies you have already worked on. Kind regards, The Orbita Media Publishing Team