Brand Development & Lead Generation Strategist

In this role, you will lead the charge in building REDSHIFT's internal brand and lead-generation engines while acting as the master strategist and technologist. Your expertise will be crucial in developing and executing marketing strategies to drive growth and engagement. You will collaborate with cross-functional teams to ensure alignment and maximize impact. Core Responsibilities 1. Full-Suite Online & Omnichannel Marketing Paid Media Dominance: Own the strategy, launch, and optimization of PPC Marketing frameworks across major ad ecosystems. Drive high-yielding Meta and Google Promotions by managing budgets, tracking conversion pixels, and executing rigorous A/B split testing. Organic Discovery (SEO & AEO): Go beyond traditional SEO keyword mapping. Architect advanced programmatic strategies that optimize client digital infrastructure for AEO (Answer Engine Optimization), ensuring our brands dominate AI search spaces, voice search platforms, and traditional indexing engines. Social Media Marketing: Design and oversee native, high-engagement organic and paid social strategies to build communities, command attention, and drive high-intent traffic. 2. Full-Funnel Sales & Revenue Acquisition Sales Cycle Management: Turn traffic into profit by engineering systematic lead-generation pipelines for the agency and our clients. Map and optimize every checkpoint of the consumer journey, from cold awareness to closed-won deals. Revenue Growth Strategy: Align all creative marketing workflows directly with bottom-line corporate financials. Take direct responsibility for scaling monthly recurring revenue (MRR), maximizing ROAS, and reducing customer acquisition costs (CAC). Customer Loyalty & Retention: Build automated re-engagement systems, email nurturing funnels, and retention programs that drive brand affinity and turn one-time purchasers into lifetime brand advocates. 3. High-Level Strategy, Analysis & Materials Creation Policy Analysis & Compliance: Review, analyze, and keep pace with evolving privacy laws (GDPR, CCPA), ad-network policy modifications, and industry regulations to shield campaigns from disruption. High-Impact Promotional Materials: Collaborate with our creative production crew to concept, script, and build persuasive visual assets, landing pages, pitch decks, and ad components that match standard tracking configurations with aesthetic excellence. Cognitive & Behavioral Skill Requirements Complex Problem Solving: The ability to look at failing metrics, fluctuating algorithms, or structural deadlocks and engineering innovative, swift technical solutions under pressure. Deductive Reasoning: You are highly data-literate. You can analyze broad marketing performance data, isolate systemic funnels issues, and apply logical rules to resolve specific campaign performance drops. Persuasion and Negotiation: A master communicator who can confidently pitch aggressive growth initiatives to C-suite clients, handle objections effortlessly, and negotiate resource allocation or strategic scope pivots smoothly. What You Bring to the Table 5+ years of hands-on digital marketing experience, ideally within a fast-moving agency environment. Complete platform proficiency inside Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics 4, and conversion automation tools (HubSpot/Klaviyo). An AI-Forward Workflow: Deep practical comfort utilizing modern AI platforms (ChatGPT, Claude, automation triggers) to accelerate your research and scale volume output without bleeding resources.