# Brand Identity & Naming for Premium Food Import Brand (Logo + Complete Visual Identity)

## Project Overview We are looking for an experienced branding designer or branding agency to create a complete brand identity for a new premium food brand. **Important:** We do **not** have a brand name yet. One of the most important parts of this project is to **develop a unique brand name** that will become the master brand for all our products. The selected name **must:** * Be original and easy to remember * Work internationally * Be suitable for both B2B and retail markets * Be easy to pronounce * Have an available **.no domain** (this is a mandatory requirement) * Be suitable for trademark registration (preferred) The chosen brand name will appear on every product we sell. --- # Background We import food products from Asia and Europe and will build a long-term brand for the Norwegian market, with future expansion into retail and export markets. Initially our customers are: * Foodservice wholesalers * Restaurants * Hotels * Catering companies * Professional kitchens Later the brand should also work well in supermarkets. --- # Brand Positioning The brand should communicate: * Premium quality * Modern * Reliable * Professional * International with a Nordic feel * Clean and trustworthy Think brands like Kikkoman, Blue Dragon, Santa Maria, Go-Tan, Lee Kum Kee, but with a stronger modern Scandinavian identity. --- # Products Initial product range includes: * Spring Rolls * Dumplings * Yakitori * Noodles * Rice * Sauces * Coconut Milk * Tortillas * Canned Vegetables * Frozen Products * Other Asian and international food products The product range will expand continuously. --- # Scope of Work We are looking for someone who can deliver: ### 1. Brand Naming * Develop several name concepts * Verify that the **.no domain is available** * Explain the thinking behind each name ### 2. Logo Design * Primary logo * Secondary logo * Icon/mark * Black & white versions ### 3. Visual Identity * Color palette * Typography * Graphic elements * Visual style ### 4. Packaging System Design a flexible packaging system that can easily be adapted to many different food products. Examples include: * Labels * Bags * Boxes * Frozen food packaging * Sauce bottles * Cans * Cartons The design system should make it easy to launch new products while maintaining a consistent brand identity. ### 5. Brand Guidelines Include: * Logo usage * Colors * Fonts * Packaging rules * Layout examples * Visual identity guide --- # Design Direction We prefer a design that is: * Clean * Premium * Modern * Scandinavian * Timeless * Professional * Easy to recognize * Strong shelf presence Avoid designs that feel cheap, overly playful or overly traditional. --- # Technical Requirements The final files should include: * AI * EPS * SVG * PDF * PNG * Editable source files Packaging files should be print-ready. The system should comply with Norwegian and EU food labeling requirements. --- # What We're Looking For Please include: * Portfolio of branding projects * Food packaging experience (preferred) * Naming projects you've completed * Estimated timeline * Fixed project price --- ## Long-Term Opportunity This is not a one-time logo project. The selected designer may continue working with us on: * New product launches * Packaging updates * Marketing materials * Trade show graphics * Website graphics * Future branding projects We are looking for a long-term creative partner.