Brand Refresh / Rebrand for SaaS Platform (Meta Ads Tool)

⚠️⚠️⚠️ You will be reported if contacting me outside of Upwork⚠️⚠️⚠️ Nask AI is a Meta ads creative platform. We turn a one-line briefing into up to 500 on-brand, ready-to-publish Meta ads in 3 to 10 minutes. Tracking and publishing are built in. One login, no retainer, no agency overhead. We already have a brand identity in place. The product works and our users are getting real results. We are not starting from scratch and we do not need a full ground-up brand build. What we want is to refine and elevate what we already have so it better reflects how fast, sharp, and capable the product actually is. We are heading into our next stage of growth, and we want the brand tightened up before we scale. 🚀🚀 Scope (please read) To be clear, this is a rebrand and refinement, not a full brand identity build from zero. We have an existing logo, colours, and visual style to work from. The job is to improve and evolve that foundation, not invent it. We mention this on purpose. A full brand identity from scratch can run $10,000 and up. That is not what this is. We are looking for fair pricing that matches the scope of an improvement and rebrand, not a complete new identity. If your proposal is priced as a from-scratch brand build, it is probably not the right fit. 🚀🚀 Project Overview We are looking for an experienced brand designer to take our current identity and make it stronger and more consistent across everything we ship. Our website, in-app experience, ad creative, and marketing materials all need to feel like they come from the same company. This is not a logo-only job either. We want the refreshed system to hold up across product, web, social, and paid. 🚀🚀 What We Do One-line brief in, up to 500 Meta ads out On-brand creative generated in 3 to 10 minutes Tracking and publishing built into one platform One login, no retainer, no agency overhead Built for performance marketers, founders, and agencies running Meta at scale We are built by people who actually run Meta ads, for people who run Meta ads. 🚀🚀 Brand Positioning We want people to immediately understand that we are: Fast and built for output at scale Technical and credible Modern and software-first Premium without feeling stiff or corporate Focused on results, not hype 🚀🚀 What We Need Brand Foundation (refine what exists) Logo refinement or light redesign Tightened, consistent visual identity system Colour palette review and cleanup Typography Brand guidelines Iconography and graphic elements A direction that works inside the product, not just on a poster Marketing Assets Social media templates Website and landing page direction Pitch deck and presentation templates Ad creative templates Email templates Product Touchpoints In-app visual language Dashboard and UI styling direction Onboarding and education visuals Launch and app store assets 🚀🚀 Visual Direction We are drawn to brands that feel: Modern Technical Clean Confident Premium Fast 🚀🚀 We prefer: Bold, considered typography Strong use of white space A clear, scalable system Software-native design (think Linear, Vercel, Stripe, Framer) Real product visuals over decoration 🚀🚀 We want to avoid: Generic AI startup clichés (gradient-on-everything, glowing orbs, the overused purple) Trend-driven design that ages in six months Cluttered, busy layouts Cheesy stock imagery 🚀🚀 The Goal A brand identity that makes Nask AI look like a serious, fast, modern software company, and that scales cleanly across product, web, social, and paid. We are looking for a long-term creative partner who can grow the system with us. 🚀🚀 Submission Requirements Please include: A short intro Examples of relevant brand identity work, ideally SaaS or tech Your proposed approach Estimated timeline Pricing estimate Key deliverables included