Brand Voice & Messaging — Functional Wellness Supplement (Immediate Start)

We're launching a functional supplement brand in the gut health and mental wellness space. Need a senior brand strategist / copywriter to build our brand voice and messaging from the ground up. Hard deadline of July 31st. About the brand Science-led brand targeting stressed, high-functioning adults 35–55 who want to perform better mentally and emotionally without medication. Daily stick pack powder — no caffeine, no stimulants. Gender-neutral, premium but accessible, built around a specific biological mechanism that most people haven't heard of but immediately understand when explained clearly. The creative challenge: make complex science feel human and urgent without going clinical or woo. Copy needs to sell — clear outcome, fast proof — while still feeling like a brand worth believing in. Deliverables Brand voice guide, key messaging framework, homepage and product page wireframe copy, tagline candidates. Who we're looking for Senior copywriter with brand strategy experience. Comfortable making technical subject matter accessible without losing credibility. DTC health or wellness experience strongly preferred. Knows the supplement claims landscape. Available to start this week. To apply Include 2–3 samples in health, wellness, or science-heavy DTC. Cover letter must include one paragraph on how you'd make a complex scientific mechanism feel urgent and human. No samples, no consideration.