Brand and Digital Marketing Expert

Premium Branding, Website & AI-Driven Digital Marketing Expert for Specialty Coffee Brand We are launching Third, a premium specialty coffee concept in Amsterdam. Our ambition is to become one of the city's most recognizable coffee brands through outstanding design, exceptional customer experience, and a strong digital presence. We are looking for an experienced freelancer or agency to become our long-term digital partner and help build our brand from the ground up. Scope of Work Brand Strategy - Refine and strengthen our brand identity - Create a premium and consistent visual style - Advise on positioning and customer journey Website Design & Development - Design and build a premium website (Webflow, Framer, or WordPress) - Clean, modern and luxury aesthetic - Mobile-first and fully responsive - Fast loading and technically optimized - SEO-friendly architecture - Easy-to-manage CMS - Conversion-focused UX/UI - Contact forms, newsletter integration and conversion tracking - Google Analytics 4, Google Tag Manager and Meta Pixel integration Search & Online Visibility - Technical SEO - Local SEO - Google Business Profile optimization - AI Search Optimization (AEO/GEO) for platforms such as ChatGPT, Gemini and Perplexity - Structured data (Schema.org) - Knowledge Graph optimization - Content strategy to improve visibility in both traditional and AI-powered search Digital Marketing - Develop a complete digital marketing strategy - Set up and manage Meta Ads (Facebook & Instagram) - Advise on Google Ads where appropriate - Build high-converting landing pages - Continuously test and optimize campaigns - Monthly performance reporting with actionable insights Who We're Looking For - Proven experience with premium hospitality, specialty coffee, restaurants or lifestyle brands - Strong portfolio of premium websites and branding projects - Experience with SEO, AI search optimization and paid advertising - Strategic thinker who can provide recommendations, not just execute tasks - Excellent communication skills in English - Interested in building a long-term partnership Please Include in Your Proposal - Portfolio and links to relevant projects - Examples of hospitality or premium lifestyle brands you have worked with - Your recommended approach for launching a new specialty coffee brand - Estimated timeline - Your preferred pricing (fixed price or hourly) - The tools and platforms you recommend - How you would improve our visibility in Google and AI-powered search platforms - Why you believe you are the right partner for Third Our goal is not simply to launch a website. We want to build a premium, recognizable brand that is easy to discover online, ranks well in both traditional and AI-powered search, and continues to grow through strategic digital marketing. We are looking for a partner who shares that vision and can help us achieve it.