Brand identity designer for a running / endurance-sports app (logo, visual system, app icon)

I'm the founder of Upcentrale https://www.upcentrale.com/, an AI fueling & hydration co-pilot for endurance runners (live on the iOS App Store). The product works — now I need the brand to feel like something. I'm looking for a designer or small studio to own the visual identity end-to-end and help it feel premium, trustworthy, and athlete-first. Scope: - Brand discovery (positioning, personality, competitor scan in the running/nutrition space) - Logo + wordmark (primary, secondary, favicon/app icon) - Color palette + typography system - Core visual language (imagery direction, iconography style, layout feel) - A concise brand guidelines doc so I can apply it consistently across app, website, and social - Ad-ready creative system: paid-social ad templates (feed + story/reel sizes) with clear rules so every ad I run stays on-brand as I scale spend Nice to have: app store creative, motion/end-card for build-in-public videos, hands-on performance-ad creative iteration. About the brand: honest, practical, built-in-public, athlete-first. Think a trustworthy performance utility, not a hype supplement brand. Audience is runners (5K → ultra) who train on structured plans. To apply, please share: - 2–3 relevant identity projects (bonus for sports/fitness/health/consumer app) - Your process and rough timeline - A fixed-price quote for the scope above - One quick thought: what's the first thing you'd change or explore about how Upcentrale currently looks? I read every proposal that answers the last question. Excited to work with someone who gets endurance culture.