Brand story, logo & website design for B2B AI startup (pre-launch)

Posted 4 days ago

Worldwide

Summary

We are an early-stage enterprise AI company, currently in stealth, building agentic AI products for large and mid-market enterprises. Our software doesn't just surface insights... it takes action inside customers' existing enterprise systems, autonomously executing workflows that today consume large amounts of skilled human time. The founding team comes from top-tier management consulting and enterprise technology. We are pre-launch and this branding work is the final gate before we go public. We have a strong content foundation already in place: a completed positioning worksheet, a full first draft of website copy across ~13 sections, a defined ICP and messaging hierarchy, and a clear set of visual reference brands. We are not asking you to start from a blank page. We're asking an expert to sharpen, elevate, and give it a coherent visual and verbal identity. Scope of work (Phase 1) 1. Brand story and narrative: Refine our positioning into a clear brand narrative: one-line descriptor, elevator version and a short brand voice guide (tone, vocabulary, what we say and don't say) 2. Logo and core identity design: Primary logo plus lockups/marks for favicon and app use, color palette, typography system, and basic usage rules; delivered as a lightweight brand guide (8-10 pages, not a 60-page repository) 3. Website copy editing: Line-edit and tighten our existing draft copy across the site for clarity, rhythm, and enterprise credibility; this is not a from-scratch rewrite; a strong editorial pass with headline/CTA sharpening. Out of scope for this phase: wireframe for website redesign, front-end development, illustration systems, motion/video, and full brand architecture for sub-products. Those come in later iterations.

  • $3,000.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Brand Identity & Guidelines
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:yesterday
  • Interviewing:
    10
  • Invites sent:
    17
  • Unanswered invites:
    3
About the client
Member since Jul 23, 2026
  • United States
    8:24 AM

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