Branded Video Creation and Editing

**Cinematic Social Media & Store Video Creator — Functional Beverage Brand (Ongoing, Multi-Brand)** We're F3, a functional beverage company with three distinct product lines, each with its own locked brand identity — one is light and wellness-driven, one is dark and cinematic, one is high-energy and bold. We're hiring a video freelancer to produce cinematic, high-quality short-form video that we cut and remix into social reels (Instagram, TikTok, YouTube Shorts) and on-site / digital storefront video. This is ongoing work for the right person, starting project-based. **What you'd be doing** - Producing polished, cinematic short-form video (vertical 9:16 primary, plus 1:1 and 16:9) for social and e-commerce. - Building master clips designed to be cut and mashed up into multiple reels — we want versatile, modular footage, not one-off single-use edits. - Working strictly within each product line's brand guidelines: color palette, typography, motion feel, and pacing differ per line. We provide a detailed brand kit for each. - Integrating our REAL product can renders into motion — composited, animated, and lit so they look premium. **On AI-generated footage — yes, with one rule** We welcome AI-generated video (Sora, Runway, Kling, Veo, etc.) for environments, b-roll, atmosphere, and effects — as long as it's genuinely high quality and on-brand. No warped, uncanny, or obviously-AI clips. What AI does NOT do: the product. Every can in frame is OUR supplied real render, composited in — never AI-generated. We've seen too many tools mangle real labels, logos, and flavors. Real can, always; AI for the world around it, if it's excellent. **Hard requirements (please read before applying)** - Cinematic quality is the baseline — lighting, pacing, sound design, and composition should feel like commercial product film, whether the footage is shot, AI-generated, or composited. - The product is always our real can render. No AI-generated cans/product, ever. - You can follow a brand guide precisely — color codes, font weights, and motion direction are locked, and consistency matters more than personal style. - Comfortable delivering modular footage + ready-to-post reel cuts. **Nice to have** - Beverage, CPG, food, or product/commercial work. - Strong AI video generation skills (prompt/direction craft, not just access to the tools). - Motion graphics / compositing (After Effects or equivalent). - Experience designing footage specifically for remixing across many reels. We move fast and value freelancers who flag problems early rather than guessing.