Build a Modern WordPress Website for "Class to 5K" (Education & Fitness)

WordPress Designer/Developer Needed for Modern Education & Fitness Website (MVP) – Long-Term Opportunity Overview I'm looking for an experienced WordPress designer/developer to build a clean, modern and engaging website for **Class to 5K**, a programme that helps primary school children build confidence, resilience and fitness through running. This is an MVP (minimum viable product). The goal is to create a professional, high-converting website without unnecessary complexity. I've already mapped out the sitemap and user journeys and have a clear vision for the project. I'll provide all of the written content, branding and resources which I am finishing on working on now. I'm looking for someone who can take that vision and turn it into a polished, responsive website with an excellent user experience. --- Website Structure The homepage will feature a hero section (with a video to be added before launch) and immediately direct visitors down one of two journeys. 🟢 For Teachers * Landing page * Programme explainer * Free downloadable resource library * Clear calls to action 🔵 For Parents * Landing page * Benefits of the programme * Information about getting started * Button linking to an external TrainingPeaks plan The site will also include: * About * Testimonials * Blog * FAQ * Contact * Privacy Policy * Terms & Conditions Overall, this is a relatively straightforward marketing website designed to educate visitors and drive resource downloads and clicks through to an external platform. --- What the Website Does **NOT** Need This project does **not** require: * E-commerce * Payment processing * Membership area * User accounts or login * Booking system * AI chatbot * CRM integration * Custom web application functionality I'm looking for a website that is clean, elegant, fast and easy for me to manage myself. --- Platform **WordPress is my preferred platform.** I want to be able to: * Edit pages * Publish blog posts * Upload downloadable resources * Make simple updates myself Please don't propose a bespoke framework unless you can clearly explain why it would add significant value over WordPress for this project. --- What I Will Provide * Logo * Brand colours * All written copy * Images * Downloadable resources * Sitemap and page structure The homepage hero video has not yet been filmed, so the design should allow this to be added easily before launch. The content is currently being created but I anticipate this could all be ready within a week. --- What I'm Looking For * Strong WordPress experience * Excellent design skills * Responsive/mobile-first development * Fast-loading pages * Good SEO fundamentals * Clean, modern layouts * Excellent communication * Attention to detail Experience building websites in the education, fitness or family sectors would be an advantage but isn't essential. --- Please Include in Your Proposal: * Three examples of websites you've built that you're proud of * Your estimated timescale * Your fixed project price * A brief explanation of why you'd be a good fit To show you've actually read this brief, please start your proposal with the words: Ready to Run! --- Budget The budget entered on Upwork represents the **maximum** I am prepared to spend for an exceptional candidate. This is a well-defined MVP website, so I expect most suitable proposals to fall in the **$700–$950 USD** range. Please quote the price that you genuinely believe reflects the work involved, rather than automatically bidding the maximum budget. I will be selecting based on **portfolio, communication, understanding of the brief and overall value**, not simply the lowest or highest price. If you believe additional functionality would genuinely improve the project, please include this as an optional separate cost rather than including it within your core proposal. --- Long-Term Opportunity I'm looking to build a long-term relationship with the right freelancer. I run multiple online businesses and have several future website and digital projects planned. If this project is delivered successfully, there is genuine potential for ongoing work. I look forward to hearing from you.