CRO Strategist / Conversion Strategist

We are looking for a client-facing CRO Strategist to help improve website performance, conversion rates, user flow, and landing page effectiveness across eCommerce and lead generation brands. This role is responsible for identifying where websites, landing pages, messaging, and UX are creating friction, then turning those insights into clear testing ideas, briefs, recommendations, and action plans. We need someone who thinks holistically about the full user journey, including site structure, page experience, messaging, trust-building, merchandising, flow, and conversion strategy. The right person should be strong in conversion-focused messaging, page structure, user behavior analysis, testing strategy, and cross-functional collaboration with paid media, creative, design, and development teams. What this role will own Website conversion strategy -Audit websites to identify friction points, drop-off risks, weak messaging, poor hierarchy, unclear CTAs, and missed conversion opportunities -Review core site flows such as homepage, collection/category pages, product pages, service -pages, landing pages, cart, and key lead gen paths -Make recommendations to improve user experience, clarity, trust, offer presentation, merchandising, and purchase path progression -Help shape site structure and page flow with conversion in mind, not just visual appeal Landing page strategy and optimization -Develop landing page recommendations and briefs for paid traffic, promotional campaigns, key products, lead generation offers, and major site initiatives -Ensure landing pages align with traffic source, audience intent, offer, and ad messaging -Recommend improvements to layout, content hierarchy, CTA placement, trust signals, page sections, and conversion flow -Work with design and development to bring landing page concepts to life -Continuously review landing page performance and recommend iterations based on results Messaging and conversion copy -Lead or support messaging exercises to improve how brands communicate value on-site -Help shape positioning, page copy, headlines, section logic, offer framing, and CTA language -Bridge the gap between ad messaging and onsite messaging so there is stronger continuity from click to conversion -Write or direct conversion-oriented copy that balances brand voice with performance goals -Improve weak, generic, or unclear messaging across core pages and landing pages User behavior analysis and CRO insights -Use tools like Hotjar, Microsoft Clarity, GA4, Shopify analytics, heatmaps, recordings, scroll depth, click behavior, and funnel data to identify issues and opportunities -Analyze user behavior to uncover why visitors are not converting, where they are hesitating, and what changes could improve performance -Translate behavior and analytics data into clear, actionable recommendations rather than just reporting observations -Prioritize opportunities based on likely impact, ease of implementation, and business relevance Testing strategy -Build and prioritize testing ideas across messaging, layout, offer framing, CTA placement, content flow, and site UX -Create structured testing roadmaps instead of random one-off ideas -Develop clear hypotheses, what is being tested, why it matters, and how success should be measured -Partner with internal teams to move tests from idea to live implementation -Help establish better process and rigor around CRO testing across clients Cross-functional collaboration -Work closely with paid media strategists to improve post-click conversion performance -Collaborate with designers on wireframes, page layouts, hierarchy, and user experience recommendations -Collaborate with developers to make sure recommendations are implementable and prioritized correctly -Present findings, opportunities, and recommendations to internal team members and clients in a clear, strategic way -Help connect website strategy, paid media strategy, creative strategy, and user experience into one cohesive growth approach What success looks like -Websites and landing pages become clearer, more persuasive, and easier to navigate -Clients have stronger messaging and better conversion paths across core pages -Paid traffic lands on pages that match audience intent and convert more efficiently -Testing becomes more structured and strategic rather than reactive -We develop a stronger, more repeatable CRO offering internally -This person can confidently identify what is hurting conversion and recommend what should happen next Ideal background - 4–7+ years of experience in CRO, website strategy, landing page strategy, UX for conversion, or related roles -Strong experience with eCommerce and/or lead generation websites -Experience improving conversion performance across websites, not just ads or copy in isolation -Strong understanding of landing page best practices, user intent, conversion psychology, and onsite friction reduction -Comfortable reviewing both design/UX and copy/messaging through a conversion lens -Experience using tools like Hotjar, Clarity, GA4, Shopify analytics, A/B testing tools, or similar platforms -Able to communicate clearly with clients and internal teams -Able to turn vague website problems into specific recommendations, test ideas, and page briefs Strong fit if you can -Look at a homepage, PDP, collection page, or landing page and immediately identify what is likely hurting conversion -Understand why messaging is failing, not just whether it sounds good -Build page recommendations that improve both clarity and action -Balance brand presentation with performance needs -Think beyond isolated landing pages and improve full-site conversion flow -Work well with paid media, design, dev, and strategy without staying trapped in one silo Not the right fit Pure visual designer with no testing or conversion depth -Pure copywriter with no UX or user flow understanding -Paid media specialist who only thinks about landing pages tied to ads -General marketer who can talk strategy but cannot diagnose onsite friction or provide concrete recommendations -Analyst who can report what happened but cannot recommend what to change Example responsibilities in practice -Review a client’s homepage and recommend clearer positioning, stronger offer framing, better section order, and improved CTA strategy -Audit a product detail page and identify missed trust signals, weak conversion content, poor mobile UX, or merchandising friction -Create a brief for a paid social landing page that better matches the ad hook and product promise -Review heatmaps and recordings to identify where users are getting stuck or confused -Recommend improvements to collection page filtering, product discovery, cart flow, or lead form completion path -Partner with the paid team to improve post-click conversion rate, not just clickthrough rate -Turn findings into a prioritized roadmap instead of a loose list of opinions