CTA & Conversion Expert Needed for B2B SaaS Website Audit

We are looking for an experienced CTA / CRO / conversion optimization expert to audit our website and help us improve the way users move from landing on the site to taking action. Website: tendernavigator.com Tender Navigator is an AI-powered platform that helps businesses find and evaluate relevant public tenders. We want to improve the website’s CTAs, conversion flow, page structure, messaging, and user journey. This is not a general design review. We specifically need someone who understands how CTA placement, wording, hierarchy, page flow, trust signals, friction points, and offer clarity affect conversion. What we need reviewed Please audit the website and provide recommendations for: Main CTA buttons and their wording CTA placement across the homepage and key pages CTA hierarchy: primary vs secondary actions User journey from first visit to signup/demo/subscription Homepage conversion flow Landing page structure Messaging around the main offer Friction points that may stop users from converting Trust signals near CTA sections Forms, signup prompts, and conversion steps Mobile CTA visibility and usability Copy improvements for action-oriented sections Quick wins that can improve conversion fast Expected deliverables We would like to receive: A written CTA and conversion audit A prioritized list of improvements Specific recommendations for CTA copy, placement, hierarchy, and design Screenshots or comments tied to specific sections of the website Optional: a Loom video or short call explaining the findings Ideal candidate You are a good fit if you have experience with: CTA optimization Conversion rate optimization B2B SaaS websites Landing page audits Funnel analysis UX writing SaaS signup flows Homepage conversion structure Experience with AI SaaS, procurement, tendering, or B2B marketplaces would be a plus. We are not looking for generic comments like “make the button bigger.” We need specific, practical recommendations that explain what should change and why.