Campaign Art Direction Package — Fintech App Launch (Saudi market)

We are a Riyadh-based marketing consultancy managing the launch campaign of a Saudi fintech investment app. Strategy, messaging, target audience, brand identity, and the campaign asset list are all complete. We need a senior visual thinker to give the launch campaign its face. You will deliver (milestone-based): M1 — Routes: 2–3 distinct creative routes, each as a mood board + a one-line creative platform (the campaign idea in one sentence, with a short rationale). We select one route. M2 — Direction: the chosen route developed into a full stylescape + one master Key Visual for the campaign. M3 — System: visual elements kit (graphic devices, patterns, photo/illustration treatment, layout logic, typographic treatment of the key campaign lines), an adaptation matrix showing the Key Visual flexed across our asset list (social formats, story formats, app-store screens, banner shapes), a do's & don'ts page, and a full handoff kit (organized source files with styles defined). Hard requirements: The client's brand identity is fixed. This is campaign-level art direction inside an existing brand guideline — not a rebrand. Proposals that suggest touching the logo will be declined. The final campaign runs in Arabic. You may design and present in English — our in-house team produces the Arabic versions from your system. Just don't build the direction on Latin-only type effects: layouts must mirror cleanly to RTL. All fonts and imagery must be licensed for commercial use; list every font and stock source used. If any imagery is AI-generated, disclose it — undisclosed AI imagery in final deliverables is grounds for rejection. Source files (Figma preferred; AI/PSD accepted) + full IP transfer on final payment. Client materials are confidential; the client may not be named publicly or shown in your portfolio until the campaign is live. To apply, send: 2–3 links to previous campaign work (mood boards, stylescapes, art direction decks, key visuals) — not logo folios, not UI portfolios. One short paragraph: how would you approach introducing a new investment app to a mass Saudi audience that has never invested before? (We're reading for thinking, not a pitch.) One line confirming you're fine with your layouts being mirrored to RTL for the Arabic rollout. Your price for M1 alone, and for the full package. Quotes without a separate M1 price will not be considered.