Cold Email Campaign Manager and Lead Generation Specialist

We are a UK digital marketing agency looking for an experienced freelancer to take day-to-day ownership of our outbound cold email campaigns. This is an ongoing hourly role covering prospect sourcing, data cleaning, campaign loading, monitoring, testing and optimisation. It is not simply a data-entry or bulk list-building position. Current setup We use ReachKit and currently have capacity for: Up to 600 email sends per day (can be expanded) Monday to Friday Approximately 3,000 total sends per week Mostly three or four-email sequences (happy to consider changes here) At full capacity, we expect to require approximately 1,000 clean, campaign-ready contacts each week (at the current set up capacity.) We prefer one relevant decision-maker per company. Two may be used where responsibility is unclear, with an absolute maximum of three contacts from any company as the exception not the norm. ReachKit includes prospect data, but you may use Apollo, Clay or other appropriate sources where they improve coverage, targeting or efficiency. Target market Our core ICP: British companies Ecommerce selling via own website OR Lead-gen (download our brochure, get a quote, book a call back, order a sample etc.) Approximately £2 million to £30 million turnover Established limited companies Relevant owners, directors and marketing, e-commerce or commercial decision-makers Current campaigns include: DTC gifting brands DTC furniture and bedding companies Bathroom and kitchen showrooms Flooring and carpet companies Equity-release mortgage brokers Generalist mortgage brokers We expect to add further sectors over time. Responsibilities Prospect sourcing and data management Source suitable companies and decision-makers Apply sector, turnover, location and job-title filters Review company websites where needed to confirm suitability Verify and clean contact data Deduplicate by email, person, company and domain Check against our Do Not Contact and suppression lists Exclude existing clients, former clients, previous prospects, unsubscribed contacts and unsuitable companies Maintain a rolling reserve of campaign-ready contacts ReachKit management Upload contacts into the correct campaigns Map and check personalisation fields Monitor campaign volumes and sending capacity Keep campaigns supplied with suitable contacts Identify and resolve data or campaign problems Pause or adjust campaigns where necessary Campaign creation and optimisation Review existing sequences and targeting Improve subject lines, messaging and calls to action Research and recommend additional sectors Create targeted campaigns and sequences for new sectors Test propositions, personas and messaging Monitor failed emails, replies and positive responses Identify which sectors, audiences and messages perform best Make evidence-based adjustments Our internal team will normally handle interested replies and sales conversations. Weekly reporting Provide a brief weekly update covering: Contacts and companies sourced Contacts loaded into each campaign Emails sent Invalid or failed addresses Replies and positive replies Campaign changes and tests Problems or risks identified Remaining data reserve Recommended next actions Required experience You should have demonstrable experience with several of the following: ReachKit, Smartlead, Instantly or similar platforms Apollo Clay B2B lead generation Cold email campaign management Cold email copywriting Prospect segmentation Data enrichment and verification Data cleaning and deduplication Campaign testing and performance analysis You must understand the difference between a technically valid contact and a genuinely relevant prospect. Require excellent written and spoken English, as a first language preferred, highly fluent if not! Very important! - We are not looking for someone who simply exports large, loosely filtered lists from Apollo! How to apply Please include: Your cold email campaign management experience. The platforms you have used. An example of an average campaign you manage(d) and its approximate sending volume and results. How you would produce circa 1,000 suitable UK contacts per week. How you would choose the best contact at each company. Your hourly rate and weekly availability. What you would review during your first two weeks. How many hours per week you anticipate this being A) in the first month, then B) ongoing Begin your application with: TARGETED OUTBOUND Attention to detail matters in cold email - so applications without this phrase risk not being considered.