Cold Email Specialist & Copywriter — B2B Lead Generation (Smartlead, Clay, Deliverability)

Long-term contract | Expert level | 40 hrs/week About us We run high-performing B2B lead generation and cold email campaigns for a portfolio of clients across multiple verticals. We're not a tool-clicking shop we build ICPs from scratch, run our own deliverability infrastructure, write copy that gets replies, and report on meetings booked, not opens. We're looking for one person to own client campaigns end to end. What you'll own Cold email copy that earns positive replies subject lines, opener variants, sequences, follow-ups, and A/B tests across different client tones and verticals Lead generation and list building ICP definition across verticals you've never touched before, from research to enriched, verified contacts Personalization strategy the split between static templates and 1:1 personalized lines, and how to scale the latter without losing quality Non-LinkedIn sourcing when the vertical demands it — Instagram, niche communities, paid databases, custom scrapes Domain infrastructure primary/secondary domains, SPF, DKIM, DMARC, warmup, and active deliverability monitoring Sending volume and throttling keeping each domain at a steady, predictable cadence so deliverability stays healthy Campaign debugging when reply rates drop or bounces spike, you find the root cause (copy, list, or infra) and fix it Managing 5 10 active client campaigns at once without dropping context Reporting that connects sends to meetings booked Must-haves (hard requirements) 2+ years running B2B cold email and lead generation campaigns at an agency (or managing multiple client campaigns as an independent operator — see screening below) Strong copywriter — you can show campaigns where your copy drove measurable positive reply rates Ability to write in multiple tones across different client voices Deep deliverability knowledge — SPF, DKIM, DMARC, warmup, spam diagnostics, sender reputation tools An active spam-response playbook — you know what to do in the first hour when spam rates climb (pause, rotate, cool down, content audit) Hands-on fluency with Smartlead, Instantly, Apollo, and Clay (or close equivalents) Native-level written English — your copy lands in US/UK/EU inboxes and reads native You optimize for positive reply rate and meetings booked, not open rates Nice-to-haves AI/LLM in outbound and lead gen workflows (personalization, subject-line testing, reply classification) Clay enrichment workflows and waterfall providers A swipe file of cold emails that actually got replies Not a fit if You report open rates as your primary metric You've never set up SPF/DKIM/DMARC yourself You can write one tone but can't adapt across client voices You need a brief handed to you — here, you build the ICP and write the copy You only know LinkedIn sourcing