Community Engagement

We're looking for someone who genuinely loves being in the comments. You'd be the voice of our brand across Instagram, Facebook, Reddit, and TikTok — replying to every comment and DM, keeping response times fast and coverage consistent across all four platforms, and making people feel seen. Our voice is warm, upbeat, and a little sunny, and we need someone who can carry that consistently, at volume, all day. To be clear about what this is: it's not a strategy or content-creation role. It's hands-on, in-the-feed engagement work, and we're looking for someone who finds that energizing rather than tedious. Half the job is reactive and half of it is proactive. Beyond responding to everything that comes to us, you'd be actively hunting for the conversations we need to be part of — Reddit threads where people are debating around our industry, creator comment sections, Facebook groups, TikTok duets and replies, competitor and category discussions — and showing up in them as a genuine participant rather than an ad. Over time that means building real relationships with the people and communities who already care about what we're building. Along the way you'd flag customer issues, PR risks, and recurring questions to the right person internally, and track what you're seeing so we know what people love, what confuses them, and what they keep asking for. The right person has real experience running community engagement or social for a brand, whether agency or in-house, and writes fast and well — funny, kind, and on-brand in two sentences. You have sharp judgment about when to engage, when to escalate, and when to stay quiet, and you're fluent in the native norms of all four platforms, especially Reddit, where the wrong tone gets a brand shut down in an afternoon. We'd also love for you to be a genuine user of AI tools yourself — not to write your replies for you, but to clear the busywork so more of your day goes into the part only a person can do: the judgment, the humor, and the read on what someone actually needs in that moment. Comfort with high daily comment volume and reliable availability during full-time business hours are both essential. Familiarity with AI, consumer tech, or the communities around them is a real plus, as is a healthy skepticism about AI hype — a lot of our best conversations start with someone who isn't sold yet. Above all, we want joy and sunshine in every reply. If your instinct in a comment section is to make someone's day slightly better, you'll do well here. To apply, send us a short note about why this role appeals to you along with three to five examples of comment replies you've written for a brand — screenshots are perfect. Preferably based in New York City.