Company Logo Redesign

We are looking for an experienced and creative logo designer to create a new brand identity for Smart Solutions Cleaning, a professional residential and commercial cleaning company servicing Sydney. Our goal is to move away from the typical "cleaning company" look and establish ourselves as a premium, trusted, and modern service provider. We want a logo that feels corporate, sophisticated, and instantly communicates quality, reliability, and professionalism. About Our Brand Smart Solutions Cleaning provides high-quality cleaning services across Sydney, including: Commercial Cleaning Residential Cleaning End of Lease Cleaning Construction Cleaning Deep Cleaning Window Cleaning Our ideal customers include homeowners, property managers, real estate agencies, builders, strata managers, and businesses seeking a dependable long-term cleaning partner. Design Direction We are inspired by modern service brands that look professional, premium, and trustworthy. The logo should feel: Modern and minimalist Clean and sophisticated Corporate and professional Premium rather than budget-focused Memorable and scalable Strong enough to stand alongside established facility management and cleaning companies Preferred Style We are interested in: A sleek monogram or icon incorporating the letter "S" Strong typography Navy blue, black, white, and electric blue accents Simple, timeless design that won't feel outdated in a few years A logo that looks excellent on: Black or Navy Blue work tees or polos Company vehicles Website headers Social media profiles Business cards Signage What We Do NOT Want Generic cleaning icons Cartoon-style designs Brooms, buckets, mops, spray bottles, or house clipart Overly complicated graphics Cheap or outdated-looking designs Deliverables 3 initial logo concepts Revision rounds based on feedback Primary logo Icon/monogram version Horizontal and stacked layouts Full colour, black, and white versions AI, EPS, SVG, PNG, and PDF files Font and colour recommendations Brand Personality Our brand should communicate: Trust Professionalism Attention to detail Reliability Quality workmanship Premium service Sydney-wide expertise We want customers to immediately feel they are dealing with an established, high-quality cleaning company rather than a typical local cleaner. Included we have added some inspiration idea's we have liked.