Content Creator & Digital Marketing Specialist

Content Creator & Digital Marketing Specialist Rate: $15 - $25 Less than 30 hrs a week Overview Plan, create, and manage multi-channel content that supports brand growth, audience engagement, lead generation, and business objectives. Transform ideas, educational resources, campaigns, webinars, and industry insights into compelling content across social media, email, websites, and other digital channels while ensuring consistency in brand voice and messaging. Key Responsibilities Content Strategy & Planning Develop content strategies aligned with business, marketing, and growth objectives. Create and manage monthly content calendars across multiple platforms. Identify content opportunities based on audience insights, industry trends, and performance data. Collaborate with internal teams and stakeholders to align content with campaigns, launches, and organizational goals. Content Creation & Repurposing Create engaging content for LinkedIn, Instagram, Facebook, X, YouTube, blogs, and email marketing campaigns. Transform webinars, presentations, interviews, podcasts, reports, and thought leadership pieces into platform-specific content. Write compelling captions, articles, newsletters, landing page copy, and promotional content. Repurpose existing content into multiple formats to maximize reach and impact. Design & Video Content Design social media graphics, carousels, and marketing assets using Canva. Edit short-form videos and Reels using CapCut, Veed, and similar tools. Create visually engaging content that aligns with brand guidelines and audience expectations. Social Media Management Schedule and publish content across multiple social media platforms. Manage community engagement by responding to comments and fostering meaningful conversations. Monitor industry trends, competitor activity, and emerging content opportunities. Support audience growth and brand awareness initiatives. Email Marketing Develop and execute email campaigns, newsletters, and nurture sequences. Create email content that supports engagement, lead generation, and customer retention. Manage email marketing calendars and campaign workflows. SEO & Website Content Support SEO-driven content initiatives through keyword research and content optimization. Create and optimize blog content to improve organic visibility and search performance. Manage and update website content through WordPress and other CMS platforms. Analytics & Performance Reporting Track and analyze content performance across social media, email, and website channels. Use insights from Google Analytics 4, Google Search Console, platform analytics, and reporting tools to optimize content strategy. Prepare performance reports and provide recommendations for continuous improvement. Tools & Platforms Canva CapCut WordPress GA4 Google Search Console Meta Business Suite Mailchimp Notion