Content & Creator Manager - Full-time Role

We The Wild is an Australian-founded plant care brand selling science-backed products that help people grow healthier plants. We operate two Shopify storefronts (Australia and the US) and are growing our US presence aggressively. We're a small, async-first team. Everyone owns their area and is trusted to run it. This role reports directly to our founder, Josh, and sits at the heart of our content and growth strategy. The Role We produce UGC-style video content for Meta ads and social, we have a growing community of creators who love our products, and we're building an affiliate and ambassador program from the ground up. The problem: we don't have anyone whose full-time job is to make all of this work. That's what this role is. You'll manage our video editor — making sure briefs are clear and the content pipeline never runs dry. You'll find, build, and manage relationships with creators and affiliates. And you'll make sure we're squeezing every piece of raw footage we have into usable content. You'll work closely with Josh on direction, but you'll be expected to plan, execute, and report independently. This is not a role for someone who needs constant guidance. What You'll Own Video Editor Management & Content Pipeline Brief our video editor on every new piece of content — specific hooks, angles, footage timestamps, format, and intended use (Meta ad, organic social, etc.) Review edits and give clear, specific feedback — you'll be the quality gate before anything goes to Josh Maintain a content calendar so we always have fresh creative in the queue Audit raw footage regularly and identify repurposing opportunities — shorts, alternative cuts, AI voiceovers, Performance Max assets Track what content is live and flag when creative is fatiguing Organic Social Content Own our organic social content calendar across Instagram, TikTok, and any other active channels Plan, schedule, and publish content — working with the video editor and creator assets to keep channels active and consistent Write captions and develop post concepts that fit our brand voice Monitor what's performing organically and feed those insights back into the content and creative briefing process Creator & Affiliate Program Build and manage our affiliate and ambassador program from the ground up Proactively identify creators who align with our brand — plant community, home and garden, grow-your-own-food, lifestyle Manage product seeding: coordinate send-outs, follow-ups, and content collection Track who is posting, what's performing, and who should move from gifting to a paid affiliate arrangement Maintain a simple CRM of creator contacts, niches, follower sizes, and content output Build long-term relationships — this is about community, not just transactions What We're Looking For Must-haves: Real experience building or managing a creator, influencer, or affiliate program — not just liaising with an agency A strong eye for content — you need to know what makes a good UGC video hook, what angles work for plant and lifestyle brands, and what will stop someone scrolling Experience briefing and giving feedback to video editors — you need to communicate clearly in writing, not just in calls Strong written English — briefs, creator outreach, and reporting all need to be clear and professional Comfortable working fully remotely and managing your own schedule Organised — you'll be running a creator pipeline and a content calendar simultaneously Nice to haves: Experience with Meta ads creative formats (so you understand what you're producing and why it matters) Familiarity with Shopify brands and DTC content strategy Background in plant, garden, wellness, or lifestyle brands Experience with affiliate tracking tools or Shopify's native affiliate setup Comfortable using ClickUp, Notion, or Slack for async team coordination