Content Strategist for Wellness/Fitness Online Course Launch + Social Media Planning

Hi! I’m a solo entrepreneur in the wellness and movement space, preparing to launch an online course in Fall 2026. My background is in exercise therapy, Pilates, yoga, functional movement, and nervous-system-informed coaching. I already have many ideas, themes, frameworks, and educational concepts developed, but I’m looking for a collaborative content strategist to help me organize everything into a clear and strategic launch plan over the next 3–4 months. This role is focused on content strategy and launch planning — not graphic design only. What I’m looking for: • Help organizing my ideas into a structured content calendar • Strategic planning for Instagram/Reels/YouTube content • Guidance on what content to create and when to release it • Brainstorming video concepts, educational content angles, hooks, and CTAs • Support mapping out audience-building content leading into my course launch • Weekly collaboration/check-ins to review ideas and keep momentum moving • Someone who can help simplify the process and provide clarity/direction My brand is educational, grounded, and focused on helping people move better, reduce pain, build strength, and reconnect with their bodies sustainably. I’m not looking for trendy or overly sales-focused marketing. I value thoughtful strategy, authentic communication, and long-term audience trust. Ideal fit: • Experience with online course launches, coaching brands, or wellness businesses • Strong understanding of content strategy and audience growth • Comfortable collaborating with a solo founder • Understands short-form educational content and storytelling • Organized, proactive, and strategic thinker Platforms: Instagram Facebook YouTube Possibl Fitness Apps This will likely begin as a few hours per week with ongoing collaboration over the next few months. When applying, please include: • Examples of similar projects or launches • Your approach to content strategy for an educational/wellness brand • Your availability for weekly collaboration Your hourly rate or package structure • Any initial thoughts you have after reading this post Looking forward to finding the right creative partner.