Content strategist needed to launch LinkedIn, YouTube, and Instagram presence for consulting brand

Posted 2 days ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

Project Overview I am an experienced business consultant launching a focused startup consulting platform for two audiences: corporate employees transitioning from full-time employment into business ownership, and individuals who need support turning an idea into their first paying customer. I do not have time to write or design social media posts, but I bring deep subject matter expertise. I am looking for a structured, analytical Content Creator/Editor to build out my multi-channel presence across LinkedIn, YouTube, and Instagram using an interview extraction model. The Setup At the beginning of the engagement, the freelancer will help launch the social channels for this venture from the ground up. This includes recommending the appropriate structure for LinkedIn, YouTube, and Instagram, setting up or optimizing the foundational profiles, clarifying positioning across each platform, and establishing a simple operating system for content planning, approval, scheduling, and performance review. They should also develop initial goals and milestones so expectations are clear from the start and progress can be measured over time. The Workflow This workflow will be fully asynchronous, with the intent that I do not need to write any drafts. 1. Every Monday, you will send me 3–4 highly specific, targeted audio or text questions based on our content pillars, such as exposing operational traps, step-by-step model validation, and structural contrasts. 2. I will respond via voice memos, 2–3 minutes per question, sharing raw insights, frameworks, and anonymous client case studies. 3. You will transcribe the audio, extract the structural core, and translate it into polished, platform-specific content. 4. You will handle scheduling and publishing once approved. Weekly Deliverables • 3 depth-first, zero-hype text posts for LinkedIn focused on structural business architecture. • 2 clean, high-contrast visual carousels/graphics for Instagram, plus distribution to Stories. • 1 comprehensive, highly structured long-form script or detailed video outline for YouTube every 2 weeks, or 2 per month. Tone & Persona Required • The brand voice is a “Calm Operator”: measured, analytical, and highly authoritative. • Strict guardrails: Absolutely no hype, motivational clichés, listicles, corporate buzzwords, excessive emojis, or robotic AI-created content. • The writing must read like a consultative briefing, not a marketing pitch. Requirements • Proven experience ghostwriting or editing content for B2B consultants, fractional executives, or business strategists. • Exceptional ability to listen to raw, technical audio and structure it logically into text and graphics. • High level of organization, with full ownership of the content calendar and weekly Q&A delivery system. • Once top freelancers are identified, we will start with a paid trial project, and the selected candidate will move into a fixed monthly retainer for the selected partner. To Apply Please provide 2–3 examples of engagements for B2B/consulting fields you have worked on. To prove you read this description and understand the workflow, please start your proposal with the words: “I am ready to run the Q&A workflow.”

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $40.00

    -

    $75.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Social Media Management
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:yesterday
  • Interviewing:
    1
  • Invites sent:
    2
  • Unanswered invites:
    0
About the client
Member since Mar 7, 2025
  • USA
    Roseville6:02 PM
  • $5.1K total spent
    4 hires, 0 active
  • 106 hours
  • Finance & Accounting
    Individual client

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