Conversion Copywriter, Lead Gen for Home Services & Agency Clients (AI-Native)

We help home-services businesses (plumbing, HVAC, roofing, electrical) and other clients turn clicks into phone calls and booked jobs. We need a conversion copywriter who can make our landing pages, websites, and ads actually convert. This is direct-response, not brand fluff. Every word has one job: get a homeowner to call or fill out the form. You’ll write new copy, sharpen what’s already live, and help shape ad creative across multiple clients. What You’ll Do - Review our landing pages and websites and make the copy clearer, sharper, and higher-converting - Write new landing pages, service pages, and website copy built to generate leads - Help with ad creative, hooks, angles, headlines, and primary text that stop the scroll and earn the click - Write conversion-focused email when needed - Flex your voice across many clients (home services and agency clients) without losing the thread: leads - Use AI to move fast, then edit it until it’s sharp, specific, and human Must-Have Skills - 3+ years writing conversion / direct-response copy, with samples that prove it - You’ve written copy that had to sell or convert, not just describe a service - Strong instincts for hooks, headlines, and CTAs (the first line is everything) - You understand lead gen, you write for people ready to call, not for awards - AI fluency, the right way: you use AI to explore angles and speed up drafts, then push it until it’s sharp and human. We are not looking for raw AI output or lightly massaged slop. - Native or near-native U.S. English - Able to overlap U.S. Central business hours Bonus Points - Home-services experience (plumbing, HVAC, roofing, electrical) or other local lead gen - Experience writing for multiple clients / brand voices at an agency - Comfortable reviewing AI-generated content and making it sound genuinely human To Apply, Read Carefully (We Filter Hard) 1. Start your proposal with this exact phrase: “Buzz Lightyear.” If it’s missing, we skip you. It tells us you actually read this. 2. Share 2 or 3 examples of conversion copy you’ve written, followed by a short video (Loom or similar) walking us through them, what each was for, what it was trying to convert, and why you made the calls you did. We want to hear how you think and how you communicate. 3. Tell us one way you used AI on a piece of copy in the last 30 days, and how you made it sound human, not like AI slop. 4. Confirm your hours overlap U.S. Central time.