Conversion-Focused Website Audit & Redesign (Lead Generation / CRO)-no Whats app-answer - only here

No whats app calls - only written - and clear - answers will be considered! Conversion-Focused Website Improvement & Lead Generation Strategy (WordPress / Elementor) I run a Swedish language training and communication business based in Stockholm, Sweden. My website is built in WordPress + Elementor and serves both private clients and companies. I offer: Swedish lessons for expats and professionals Swedish lessons for companies and international teams Business Swedish for IT professionals Communication and rhetoric training Website: https://albrechtskom.se Important: I am NOT looking for a completely new website I am generally happy with the current website. The design, branding, colors, overall structure, and technical setup are already in place. The problem is not that the website looks bad. The problem is that it is not converting visitors into inquiries as effectively as it should. I am therefore looking for someone who can improve the existing website rather than proposing a complete redesign from scratch. The challenge The website looks professional and contains strong content, but I believe it is underperforming from a conversion and sales perspective. I want visitors to immediately understand: Who the service is for What problem it solves Why they should choose my company Why they should contact me today Currently, the site explains services reasonably well, but I believe it could do a much better job of creating desire, trust, and urgency. Competitor research As part of the project, I would like you to review key competitors in my market, including: SpeakCharlie GMS International Upgrades Education The goal is not to copy competitors but to identify opportunities for stronger positioning and differentiation. I believe my company offers several advantages that are not communicated clearly enough today: Direct contact with the teacher Personal service Flexible lesson formats Practical communication focus Competitive pricing compared to larger providers High-quality training without the overhead of a large organisation What I want to improve I am looking for someone with experience in: Conversion Rate Optimization (CRO) Service business marketing Landing page strategy Lead generation Positioning and messaging Customer psychology WordPress / Elementor Areas I would like help with include: Homepage structure Conversion-focused messaging Calls-to-action Customer journey Social proof placement Testimonials and reviews Customer success stories Audience segmentation Lead generation Problem-based customer journeys One area I want to develop further is a more problem-oriented website structure. Instead of simply presenting services, I want visitors to recognize themselves immediately. Examples: "I'm moving to Sweden in one month and need to start learning quickly." "I don't qualify for SFI or need a faster alternative." "I understand Swedish but struggle during fika and small talk." "I want to communicate more confidently at work." "I lead meetings in English but want to contribute more in Swedish." "Our company has international employees who need Swedish training." I would like the website to guide visitors through: Problem → Solution → Result → Contact rather than simply presenting a list of services. Social proof and customer success stories I believe the website currently underuses some of its strongest assets: Google reviews Customer testimonials Company references Success stories I would like these elements to become much more visible and persuasive throughout the site. Swedish and English versions The website exists in both Swedish and English. Many visitors are international professionals, expats, and HR decision-makers. Any proposed structure, positioning, and conversion strategy should therefore work for both: Swedish pages English pages Budget and project scope I have intentionally not set a strict budget. I would first like to discuss scope, priorities, and recommendations with the right person. I am open to different approaches depending on the value provided. References are important Please share: Relevant projects Before/after examples CRO or lead-generation work Service-business websites you have improved Any measurable results you have achieved To apply Please answer: What are the three biggest conversion opportunities you see on my homepage? Have you worked with service businesses before? How would you approach this project? Can you share examples where you improved lead generation, conversions, or sales performance? I am looking for a long-term partner who understands business growth, customer psychology, and conversion strategy — not simply visual web design.