Conversion Rate Optimisation (CRO) Specialist

We're looking for an experienced Conversion Rate Optimization (CRO) specialist to audit our Shopify store and implement improvements that increase conversion rates, average order value, and checkout completion. This is a hands-on role—we're looking for someone who can both identify opportunities and implement them. Scope of Work Conduct a comprehensive CRO audit covering: Homepage Collection pages Product pages Cart Checkout journey Mobile experience Navigation Search experience Trust signals International shopping experience Site speed (where relevant) Identify friction points causing visitors to leave before purchasing. Review our customer journey from: Google Shopping Google Search Meta Ads Organic traffic Direct traffic Evaluate: Product page messaging Calls to action Trust elements Shipping communication Duties & taxes communication Currency messaging Payment messaging Customer reassurance Reviews & social proof Review our existing apps and recommend whether they should be improved, replaced or removed. Implementation We're looking for someone who can implement recommendations where possible, including: Shopify theme edits UX improvements Page layouts Product page optimization Cart optimization Trust messaging Microcopy improvements Navigation improvements Mobile UX improvements If development work is required beyond your expertise, clearly document requirements for our developer. Deliverables We expect: A CRO Audit including: Prioritized list of issues Screenshots Explanation of why each issue hurts conversion Estimated business impact Priority (High / Medium / Low) Phase 1 Implementation of approved recommendations. Phase 2 Testing recommendations including: A/B test ideas KPI recommendations Tracking improvements Future optimization roadmap Ideal Experience We're looking for someone with experience optimizing: Shopify Plus or Shopify stores International ecommerce Multi-currency stores Google Shopping traffic High-AOV ecommerce Mobile-first shopping experiences Bonus if you've worked with: Lucky Orange Hotjar Microsoft Clarity GA4 Shopify Analytics Google Merchant Center Google Ads Meta Ads Please Include When applying, please provide: Shopify stores you've optimized Before/after conversion improvements Specific CRO wins you've achieved Your process for identifying opportunities Examples of audits you've completed Your availability Your hourly or fixed project rate What Success Looks Like Success will be measured by improvements in: Conversion Rate Checkout Completion Rate Average Order Value Revenue per Visitor Add-to-Cart Rate Reduced Cart Abandonment Reduced Checkout Abandonment Important This is not a UI design project. We're looking for someone who understands customer psychology, ecommerce buying behaviour, analytics, UX, and conversion optimization, and who can make data-driven recommendations that increase revenue.