Conversion Tracking for Square Up

I have a WordPress website that uses a Square booking form for lead generation and bookings. Currently, bookings are processed through Square, and I use Zapier to send conversion data back to Meta and Google Ads. However, I’m looking for a more reliable, privacy-friendly tracking solution that is less dependent on cookies and provides stronger attribution accuracy. I’m seeking an experienced tracking specialist who can: * Implement first-party data tracking across my WordPress website and Square booking flow. * Improve Meta and Google Ads conversion tracking accuracy. * Configure server-side tracking and/or Conversion APIs where appropriate. * Preserve UTM parameters and attribution data throughout the booking process. * Ensure booked appointments are properly attributed back to the original traffic source. * Reduce data loss caused by browser privacy restrictions and cookie limitations. * Recommend and implement the most effective setup for long-term tracking and reporting. Experience with WordPress, Square, Meta Conversion API, Google Ads Enhanced Conversions, Google Tag Manager, server-side tracking, and attribution systems is strongly preferred. Please include examples of similar tracking or attribution projects you’ve completed and explain how you would approach this setup.