Creative Brand Builder / Shopify Apparel Creative (Freelance)

Playera Designs is building a portfolio of lifestyle brands centered around identity, faith, resilience, purpose, and legacy. We're looking for a creative partner to help transform a collection of ideas and early brands into a cohesive modern ecommerce ecosystem. Current brands/projects include: • Fit4Believers (“Fit for the Master” — faith-driven apparel with modern athletic/streetwear influence) • Leave It All On The Field (sports, effort, resilience, legacy mindset apparel) • Princeton’s Place (storytelling / children’s book and lifestyle concepts) We are NOT looking for a generic Shopify developer or someone who simply uploads POD designs. We ARE looking for someone who understands: • modern apparel/streetwear aesthetics • Shopify ecosystem • Print-on-Demand workflows • brand identity development • social-first ecommerce brands • short-form content direction • emotionally resonant branding/storytelling • AI-assisted creative workflows Initial Scope: • Help define overall visual identity and creative direction • Develop mood boards / aesthetic systems • Assist with homepage direction and Shopify theme customization • Help refine typography, color palette, and product presentation • Build launch-ready collections and brand cohesion • Advise on POD vendors/platforms/workflows • Help establish Instagram/TikTok visual identity • Potentially assist with lightweight content creation strategy Preferred Experience: • Apparel / DTC ecommerce • Streetwear or lifestyle brands • Faith/lifestyle/fitness/sports crossover branding • Shopify + Printful/Printify familiarity • Strong design portfolio • Strong communication and collaborative skills Ideal Candidate: Someone who can think like both a creative director and an operator — balancing aesthetics, storytelling, ecommerce practicality, and modern social/content trends. Success in the first 60-90 days would include: Defined visual identity systems Refined brand positioning Launch-ready Shopify storefront(s) 5-10 flagship products Content and social direction Clear roadmap for growth Please include: • Portfolio • Shopify brands you’ve worked on • Instagram/TikTok accounts you’ve helped grow • Your typical workflow/process • Pricing structure and availability