Creative Director (Manage Client Creatives)

Creative Director (Direct Response Marketing Agency) About Us We are a fast-growing direct response digital marketing agency working with telemedicine brands, coaches, personal brands, and other high-performance online offers. Our company is deeply focused on performance, conversion rates, scaling, and creative testing. We are looking for a true Creative Director who can lead, manage, optimize, and scale an entire creative department. This would be a blend of using AI and real actors. This role is for someone who understands direct response marketing, ad psychology, hooks, retention, conversion-focused creatives, and how to use creative to drive measurable business growth. You will oversee all creative production across the agency. Your Responsibilities * Lead the creative department * Manage and direct video editors and creative team members * Own the creative workflow from idea → production → QA → launch * Develop and improve creative systems, SOPs, and processes * Review and QA all creative assets before delivery * Analyze winning ad creatives and iterate quickly * Work closely with media buyers and strategists * Use attribution data to identify top-performing creatives * Create systems for testing hooks, angles, offers, and messaging * Utilize AI tools to improve speed, ideation, scripting, editing, workflows, and creative performance * Ensure all creatives align with client goals and performance KPIs * Hire UGC talent Ideal Candidate You are: * Extremely organized * A strong communicator * Performance-driven * Experienced in direct response marketing * Able to lead teams and hold quality standards * Obsessed with improving creative performance * Comfortable making decisions and taking ownership * Able to move fast without sacrificing quality You understand: * Meta ads * UGC style ads * VSLs * Hook creation * Retention editing * Conversion psychology * Performance creative * AI-assisted creative workflows Bonus if you have experience with: * Telemedicine brands * Health/wellness offers * Coaching offers * High-ticket funnels * YouTube ads * Native ads * TikTok ads * Attribution platforms and performance analytics Important To apply, you MUST submit: 1. A Loom video explaining: * Why you are a strong fit for this role * Your experience leading creative teams * Your experience with direct response marketing * Your experience using AI tools in creative workflows 2. Portfolio examples Please show: * Video ads * UGC ads * Performance creatives * Before/after improvements * Winning campaigns if available 3. Tell us: * What AI tools you currently use * How you use AI to improve creative output * Your experience managing editors or creative teams This Is NOT For You If * You only know basic video editing * You need constant supervision * You do not understand conversion-focused creative * You are slow to execute * You avoid accountability * You cannot manage teams or workflows Goal of This Role We want someone who can take full ownership of the creative department and help us scale creative production and performance across multiple client accounts. This would blend AI and AI workflows with UGC talent. We are looking for a long-term operator, not a freelancer completing random tasks.