Creative Director

Creative Director StoicForge | Multi-Brand Ecommerce We're Building Something Real We're StoicForge - a growing ecommerce company running multiple brands in health, beauty, and personal care. We're not an agency. We're not a brand incubator with a pitch deck and no revenue. We're a real operation with real products, real customers, and real ad spend. We've built the foundation. We have the products. We have the customers. We have the playbook. What we don't have yet is the person who can own creative at the top. Why This Role Is Different Most Creative Director posts want you to oversee creative output and ensure brand consistency. That's corporate talk for making mood boards and sitting in meetings. This isn't that. You will be the brain behind everything we put in front of customers. You research what's winning. You develop angles and concepts. You write briefs that turn into ads that actually spend money. You'll lead a team of Creative Strategists, each dedicated to a specific brand. Your job is to make them dangerous. What You'll Be Doing Research & Strategy - Study the market, competitors, and winning ads across Meta, TikTok, and other platforms - Identify patterns in what's working - formats, hooks, angles, asset types - Develop creative strategies for each brand based on data, not guesswork - Build and maintain the creative roadmap Concepts & Briefs - Develop concepts and angles for each avatar and mass desire - Write clear, specific briefs that strategists and editors can execute without guessing - Ensure every ad has a clear hook, angle, and reason to exist Team Leadership - Manage multiple Creative Strategists (one per brand), with more as we grow - Review their output, give direct feedback, coach them up - Run weekly feedback loops - what won, what lost, what to try next - Build systems and playbooks so the team gets better every week Performance - Analyze hit rate, spend use ratio, and winner data weekly - Work directly with media buyer to understand what's scaling - Adjust creative strategy based on real performance data StoicForge - Hiring - Track everything in ClickUp Who You Are You've done this before. You've worked on DTC/ecommerce brands running Meta ads. You know what a winning ad looks like before it spends. You're hands-on, not a manager. You'll be in the trenches - researching, writing briefs, developing concepts. You're hungry. You want to build something, not coast. You move fast. When something hits, we double down immediately. You think in systems. You build processes that produce good ads consistently. What You Need Must have: - 1+ years in creative strategy or creative director role for DTC/ecommerce brands - Experience with Meta Ads (Facebook + Instagram) - Proven ability to write briefs that translate into winning creative - Experience managing or leading creative team members - Strong understanding of ad formats, hooks, angles, and avatar- driven creative - Fluent in English (written and verbal) Nice to have: - Experience with Evolve or similar creative frameworks - Familiarity with health, beauty, or personal care brands - Experience with ClickUp or similar project management tools - Background in copywriting or direct response This is NOT for you if: - You need someone to tell you what to research every day - You've only worked at agencies managing client accounts - You make mood boards and attend meetings instead of producing - You're not comfortable with data and performance metrics - You move slow and need 3 weeks to develop a concept Compensation - Base: $1000 - $1500/month (depending on experience) - Performance bonuses: Tied to hit rate improvement and winner count OTE - 5k A Month - Growth path: As we scale, your role and comp grow with it StoicForge - Hiring How to Apply Send us: 1. A short intro - who you are, why this excites you, what you'd bring 2. Your experience - brands you worked on, results you drove, what YOU did 3. One example of a creative strategy you developed that became a winner Don't send a generic cover letter. Be real. Be specific. Show us how you think.