Ad Creative Strategist (B2B): Paid Ads, Funnel & Conversion Strategy

Ad Creative Strategist (B2B): Paid Ads, Funnel & Conversion Strategy Overview We're looking for an Ad Creative Strategist to drive our paid ads strategy, funnel thinking, and the creative ideas that actually turn traffic into clients. This is a strategic and creative-direction role. You're generating ideas, writing the hooks and copy, and testing them, not producing final assets or monitoring performance day to day. You'll work directly and closely with the founder. About the Business Mail Mob is a tech-enabled, fully managed email marketing service for ecommerce brands, built exclusively on Klaviyo. Clients pay a flat monthly subscription and get a dedicated team handling strategy, copy, design, and Klaviyo build, with full visibility into every request through our platform. We work with ecommerce founders across fashion, wellness, and consumer goods, and we're growing fast. What you'll do - Direct our Meta ads creative strategy: hooks, angles, formats, testing cadence, what to prioritise next - Map and improve our funnel from cold traffic through to becoming a client (whether that's booking a call, signing up, or engaging with a lead magnet) - Write ad copy and brief concepts (hooks, angles, scripts, storyboards) for our design and video team to produce into final assets - Take the finished creative and set up and launch the tests yourself in Meta Ads Manager. You'll have access to the ad account (not essential, nice to have) - Diagnose what's actually broken vs. just under-tested in our current approach Not in scope - Producing finished creative assets. We have in-house graphic designers and a video editor who handle final production - Day-to-day account monitoring and performance reporting, already covered internally You're a good fit if: - You have real experience with ad creative strategy for B2B or subscription-style businesses, not just ecommerce product brands - You think in ideas, hooks, and copy, not just spend and targeting - You're comfortable working inside Meta Ads Manager to set up and launch your own tests (not essential, nice to have) - You have a collaborative way of working. You'll be working closely with the founder. - You can diagnose what's actually wrong rather than assuming the answer before looking