Creative Strategist — DTC Health & Beauty (Full-Time, Remote)

About us We're a fast-growing direct-to-consumer supplement brand. We've built a loyal base of thousands of five-star customers by leading with mechanism, dosage, and real peer testimony instead of hype. We're a lean, performance-driven team. We move fast, test constantly, and let the data settle arguments. We're looking for a Creative Strategist to own the engine that drives our growth: the ideas, angles, and assets that turn cold scrollers into customers. The role This is a full-funnel creative strategy role. You'll own the creative from the first insight to the final sale — the ad that stops the scroll, the script that builds belief, and the page that closes the deal. You'll be the connective tissue between customer research, paid media, and copy, responsible for a steady pipeline of high-performing concepts across Meta and TikTok. You won't just brief creative — you'll think like a direct-response strategist. You understand awareness levels, market sophistication, and the difference between a feature and a driving emotion. You know that great creative starts with understanding the customer better than they understand themselves. What you'll own You'll be responsible for the full creative funnel, end to end: Angles and avatars. Mine customer reviews, forums, and research to find the emotional drivers, objections, and beliefs that actually move buyers. Turn those insights into testable angles and sharp avatar definitions. Paid social creative. Develop hooks, scripts, and concepts for Meta and TikTok. Build a structured testing roadmap and read the results to decide what scales, what iterates, and what dies. UGC and video. Source and brief creators, write UGC and VSL scripts, and direct testimonial-style video that feels authentic rather than "produced." Landing pages and PDPs. Shape advertorials, quizzes, and landing-page copy so the message stays congruent from ad click to add-to-cart. Testing and iteration. Set hypotheses, track winners, and turn learnings into the next round of concepts. Own the creative learning library. What we're looking for 2+ years developing direct-response creative for a DTC brand, growth agency, or media buyer — ideally in supplements, beauty, or health. A proven track record of concepts that scaled profitably on paid social. You can point to ads, scripts, or pages you made and the results they drove. Deep fluency in direct-response fundamentals — awareness levels, market sophistication, big ideas, and emotional drivers. (If you've studied Schwartz, Hopkins, or Halbert, we'll speak the same language.) Strong copywriting instincts and a good eye for what makes video convert. Comfort living in the data: you can read a Meta dashboard, isolate what a test proved, and make the next call without hand-holding. Customer obsession. You genuinely enjoy the research — reading reviews, spotting patterns, and finding the exact words a customer uses to describe their problem. Nice to have Familiarity with supplement/health advertising compliance on Meta and TikTok. Hands-on experience briefing UGC creators at scale. Why join Own the creative strategy for a category-defining product in a market that's expanding fast. Real budget and volume — enough spend to test aggressively and see your ideas reach a large audience. A small, senior team with no bureaucracy. Your ideas ship the same week you have them. Remote, flexible, and outcome-focused. How to apply Send us: A short note on a DTC creative angle you're proud of — what the insight was, why it worked, and how you knew. 2–3 examples of ads, scripts, or pages you've created (links or attachments). Your resume or a link to your work. We read every application from someone who clearly did the first step. Tell us how you think, not just where you've worked.