Creative Strategist (DTC brands)

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads. Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing. Responsibilities: You will create performance ads that convert to client revenue growth by: Utilizing data, research, and creative insights to formulate effective creative strategy Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager Performing consumer, product, and competitor research using basic tools/resources Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos Writing scripts and copy for video, static image ads, email campaigns. Ensuring visuals match creative strategy outlined for the ad Giving feedback that aligns to the creative strategy of the ad Executing on feedback given by your Creative Strategy Lead Analyzing the results of creative tests and utilizing this analysis to iterate With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning Identifying top-performing concepts within accounts using data and creative analysis Identifying effective concepts/trends in the social media ecosystem Please provide a link to your portfolio when applying! We would love to see UGC, paid social ads that you previously briefed for.