Creative Strategist – Women's Health & Wellness DTC Brand (Full-Time, Remote)

We are a fast-growing women's health and wellness brand covering everything from supplements to beauty products. We are looking for a Creative Strategist to own our creative department from the ground up — someone who is hungry, AI-forward, and ready to build something real. This is not a task-taker role. You will be the head of our creative department, starting with Meta as the primary acquisition channel, and expanding from there. You will work directly with the CMO and have full authority over creative direction, output, and team. ABOUT THE ROLE: You will lead the creative strategy, build AI-powered workflows to increase output and quality, and oversee a team of video editors and graphic designers. You will also own creator outreach — identifying, recruiting, and managing UGC content creators across any platform to fuel our paid acquisition pipeline. This role has a clear roadmap to Creative Director as the brand scales. WHAT YOU WILL DO: - Own and lead the creative department, starting with Meta (Facebook/Instagram) - Develop data-driven ad concepts and direct-response creative frameworks - Write detailed UGC briefs and manage creator outreach across all platforms - Build and continuously improve your own AI workflows to increase creative output and quality - Use AI tools to generate original images and visual assets (Midjourney, Chat GPT, Nano Banana, Higgsfield, etc.) - Review, QA, and provide creative direction to video editors and graphic designers - Analyze ad performance data and iterate rapidly based on results - Stay ahead of trends in the women's health, wellness, and beauty space WHAT WE ARE LOOKING FOR: - 2-4 years of experience in DTC creative strategy or performance marketing - Specific experience in the health, wellness, beauty, or supplement space (required) - Deep understanding of Meta Ads and direct-response creative principles - Proven ability to use AI tools to generate images and accelerate creative production - Experience managing or directing creative talent (editors, designers, or creators) - Strong written English and communication skills - Available to work US business hours (CST/EST) - Based in Latin America or Eastern Europe preferred WHY JOIN US: - You will be the head of creative — full ownership, not just execution - Clear roadmap to Creative Director as the brand grows - Performance bonus tied to brand revenue milestones - Heavily AI-forward team — we expect you to build your own AI systems, not just use tools - Real opportunity to grow with a brand that is scaling aggressively To apply, please include: your portfolio or examples of ads you have created, the AI tools you actively use in your workflow, and one sentence on why you are the right person for this role.