Creative Strategist for DTC Skincare — Own Your Creative Pod

We’re expanding our creative team and are looking for a performance-focused Creative Strategist to own and operate an independent creative pod within élanora’s wider creative engine. This role sits at the intersection of: - Consumer psychology - Creative strategy - Direct-response advertising - Copywriting - Performance analysis You will work closely with our Creative Operations Lead, Dutch Copywriter, creators, editors, designers and media buying team to develop concepts that drive both performance and long-term brand growth. Your Mission Your mission is to consistently discover, develop and produce new winning advertising concepts. You will own your concepts from initial research until the final creative is ready to launch. You take full ownership. You will be expected to: - Find new consumer insights, angles and creative opportunities. - Turn those insights into clear concepts, scripts and creator and editor briefings. - Work with creators, editors and designers to bring your concepts to life. - Review drafts and provide clear feedback on edits and content. - Analyze performance and apply the learnings to future concepts. - Help increase élanora’s creative hit rate over time. Once fully onboarded, the target will be approximately: 40-50 new creative concepts per month. Quality and commercial performance remain more important than producing volume without purpose. Your Creative Pod You will own an independent creative pod within élanora’s wider creative engine. Your pod will include: - You as the Creative Strategist - A native Dutch Copywriter and Quality Checker - Editors - A Graphic Designer - Access to our existing content and creative library - Support from our Creative Operations Lead and founder. - Performance feedback from our media buying team Your pod will be evaluated through a clear scorecard based on: - Quality of concepts - Creative output - Speed and reliability - Number of validated winners - Winner rate - Commercial performance - Ability to learn and improve Strong performance can lead to increased capacity, responsibility and long-term growth within the creative department. Responsibilities - Creative Research - Analyze winning and losing ads across Meta, TikTok and other platforms. - Research competitors, adjacent brands and international markets. - Study customer reviews, objections, motivations and buying triggers. - Identify new angles, formats, hooks and creative opportunities. - Turn research and performance data into actionable creative hypotheses. - Concept Development - Develop new advertising concepts and campaign angles. - Write strong hooks, scripts, storylines and calls to action. - Create detailed UGC briefings for creators. - Create detailed editing briefings for editors. - Create image-ad briefings for designers. - Select the right existing assets for each concept. - Develop multiple hooks and variations within concepts. - Improve and iterate existing winning concepts. - English and Dutch Concepts English will be the master language of the creative system. You will: - Develop the complete concept in English. - Write the English hooks, scripts and briefings. - Create the first Dutch translation using our translation framework. - Submit the English and Dutch versions together for review. You do not need to speak Dutch. A native Dutch Copywriter will check and improve if needed. However, your first translation should already be strong and complete. The Dutch Copywriter should optimize your work rather than rewrite everything from scratch. The quality of the English concepts, scripts and briefings remains fully your responsibility. - Creative Production - Brief and manage editors and designers. - Review the first versions of creatives. - Give clear and actionable feedback. - Ensure the creative follows the original strategy and briefing. - Make sure all requested hooks, variations and formats are delivered. - Continue managing the concept until it is ready for final approval. Your responsibility does not end after writing the briefing. You own the quality of the final creative produced by your pod. - Creative Performance Analysis - Review creative performance data with the team. Identify patterns behind winning and losing concepts. - Understand which hooks, angles, formats and creators work best. - Help determine which concepts should be scaled, iterated or discontinued. - Translate performance insights into new concepts. - Build a repeatable creative learning process within your pod. - Develop messaging that feels persuasive without becoming aggressive or gimmicky. What We’re Looking For - Strong written and spoken English. - Proven experience in creative strategy. - Strong understanding of Meta advertising. - Experience with DTC ecommerce brands. - Strong direct-response copywriting skills. - Excellent understanding of consumer psychology. - Ability to identify patterns in creative performance. - Strong commercial instinct. - Experience writing scripts and creative briefs. - Ability to manage editors, designers and creators. - Highly organized and reliable. - Comfortable working with clear output targets and deadlines. - Able to work independently and take full ownership. Bonus Points - Beauty or skincare experience. - Experience with female-focused consumer brands. - Experience working across international markets. - Experience managing a complete creative production process. - Experience with Notion-based creative systems. - Experience translating or localizing concepts for other markets. What We Already Have You will not be building everything from zero. We already have: - A Creative Operations Lead - A native Dutch Copywriter and Quality Checker - Editors and designers - A media buying agency - Existing winning ads - A large content and asset library - Creative workflows and SOPs - A Notion-based creative system - Product and customer research - Historical creative performance data Your role is to improve the quality of ideas entering the system and turn those ideas into a consistent flow of strong, testable creatives. To Apply Please start your application with the word “Collagen” so we know you have read the full job post. Speak soon!