Creative Strategist

We’re looking for a Creative Strategist to join our team and help develop high-converting ad angles, hooks, scripts, and visual concepts for paid social campaigns across multiple lead generation verticals including: • Home Services • Finance • Insurance • Possibly Ecom as well. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗡𝗢𝗧 𝗮 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗼𝗹𝗲. 𝗪𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗼𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵: • studying winning ads • analyzing hooks and retention • understanding direct-response psychology • spotting trends early • crafting scroll-stopping scripts and concepts that scale • Staying on top of latest AI tools/trends 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗽𝗲𝗻𝗱 𝘁𝗶𝗺𝗲 𝗶𝗻: • Facebook Ad Library • TikTok • YouTube Shorts • UGC ads • performance marketing creatives 𝗔𝗻𝗱 𝗵𝗮𝘃𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳: • direct response copywriting • emotional drivers • curiosity hooks • pacing/retention • native-style ad formats • what makes people stop scrolling 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 • Research winning ads, angles, and formats daily • Develop new ad concepts and hooks • Write scripts and creative briefs for editors • Analyze top-performing creatives and iterate on winners • Help generate fresh concepts across multiple verticals 𝗜𝗱𝗲𝗮𝗹 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 • Has experience with Meta/TikTok direct response ads • Understands performance marketing psychology • Extremely plugged into internet culture and ad trends • Organized and fast-moving • Self-starter with strong creative instincts • Understands AI Tools/Workflows • Bonus: if you have editing skills yourself. 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 • $1.5k - $3k/month depending on experience • Performance/profit-share bonuses for winning creatives 𝗧𝗼 𝗔𝗽𝗽𝗹𝘆 𝗣𝗹𝗲𝗮𝘀𝗲 𝘀𝗲𝗻𝗱: • Your relevant experience • Sample creative briefs you’ve created and a breakdown of your thought process on at least one of them • Tell us what AI tools you use weekly 𝗛𝗶𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 If we think you may be a good fit, we’ll move forward with a paid trial period.