Creative Strategist

# Job Description: Creative Strategist (D2C, Direct Response & Paid Social) ## About the Role We're looking for a **Creative Strategist** who understands what makes people stop scrolling, engage, and buy. You'll be responsible for developing high-performing creative concepts for **D2C brands**, primarily across **Meta, TikTok, and YouTube**. Working closely with media buyers, copywriters, editors, and content creators, you'll turn customer insights into winning ad creatives that drive measurable business results. This is a performance-first role where success is measured by creative output and campaign performance—not opinions. ## Responsibilities * Develop creative strategies for D2C paid social campaigns. * Generate high-converting concepts for video ads, UGC, founder content, testimonials, and static creatives. * Research customer psychology, market trends, competitors, and winning advertising angles. * Write creative briefs with clear messaging, hooks, storylines, and production guidelines. * Collaborate with copywriters, video editors, designers, and content creators throughout production. * Analyze creative performance and identify opportunities for iteration and scaling. * Build and maintain a structured creative testing roadmap. * Continuously discover new advertising trends, formats, and creative frameworks. * Ensure creative assets align with brand positioning while maximizing conversions. ## Requirements * Proven experience as a Creative Strategist for D2C or performance marketing brands. * Strong understanding of direct response marketing and consumer psychology. * Experience developing winning concepts for Meta, TikTok, and YouTube ads. * Ability to identify customer pain points, desires, objections, and buying triggers. * Excellent communication and project management skills. * Analytical mindset with the ability to interpret performance metrics and turn insights into creative improvements. * Comfortable working in a fast-paced, high-performance environment. * Fluent English. ## Nice to Have * Experience working with seven-figure or eight-figure D2C brands. * Background in media buying, copywriting, or video production. * Familiarity with creative testing methodologies and performance analytics. * Experience using AI tools to accelerate creative research and ideation. * Understanding of landing pages, VSLs, and direct response funnels. ## What We Offer * Competitive compensation based on experience. * Remote-first work environment. * Opportunity to shape the creative direction of fast-growing D2C brands. * Close collaboration with experienced performance marketers. * High level of ownership and long-term career growth. ## Ideal Candidate You combine creativity with data. You don't rely on intuition alone—you use customer research, performance metrics, and testing to consistently develop winning creative concepts. You're constantly studying successful ads, identifying patterns, and turning insights into campaigns that scale. If you're passionate about direct response marketing and love creating ads that drive measurable revenue, we'd love to hear from you.