Creative Strategy Lead (Gaming / Fantasy / TTRPG)

We're looking for a creative strategist to help us understand buyer psychology and build a repeatable creative testing system for tabletop gaming products. This is not a social media manager role. This is not a content manager role. This is not a video editor role. We're looking for someone who can help answer questions like: • Why did this creative work? • Why did this creative fail? • What should we test next? • Which audience motivations matter most? • How do we systematically learn faster? ## About Us We create premium tabletop gaming products for fantasy enthusiasts, dungeon masters, gamers and collectors. Our crowdfunding campaigns have raised millions of dollars and reached thousands of customers worldwide. ## What You'll Do • Develop creative hypotheses • Design structured creative tests • Analyse creative performance • Identify audience motivations and behaviours • Turn customer insights into concepts • Review and critique existing creative • Help build a long term creative learning system • Work directly with the founder on buyer psychology and creative strategy ## Strong Candidates May Come From • Creator economy • YouTube • TikTok • Creative strategy • Growth strategy • Performance creative • Gaming or fantasy content • Crowdfunding • Collectibles • Entertainment You do not need experience in every area above. ## You Might Be A Good Fit If • You naturally analyse why content succeeds or fails • You enjoy thinking about attention, curiosity and behaviour • You have strong opinions about creative • You can explain your thinking clearly • You care more about learning than following best practices • You enjoy testing ideas and refining them over time ## Engagement Initially part time and flexible. The goal is to build a long term working relationship with someone who can help us develop a world class creative testing and learning system.