Creative strategist

We’re looking for a Creative Strategist who can turn ideas, research, and existing content into clear, engaging, performance-driven video concepts for paid social. This role goes beyond writing scripts. You should be able to identify strong audience angles, develop original concepts, repurpose existing materials, and create detailed production-ready briefs that an editor can execute without additional explanation. What you’ll work on Research audiences, competitors, objections, desires, and relevant market conversations Develop new creative angles rather than simply rewriting existing ads Write strong hooks, scripts, CTAs, visual directions, and editing notes Create complete briefs for 9:16 and 4:5 paid-social videos Repurpose existing videos, B-roll, articles, website content, and internal materials Develop concepts using AI-generated video, motion graphics, claymation, screen recordings, cinematic explainers, and UGC-style formats Identify which existing assets should be used and what additional material may be needed Create concepts that are strategically different from one another, not just minor variations The initial focus will mainly be on repurposing existing content, editing current materials, using available B-roll, and developing AI- or motion-led concepts. We are not currently planning new recordings with the owner. What we’re looking for Experience with creative strategy, paid social, direct-response copywriting, or performance marketing Strong understanding of hooks, retention, pacing, awareness stages, and audience psychology Ability to turn research into clear and original creative concepts Strong written English Comfortable working independently Experience using AI tools for research, scripting, ideation, or visual development Ability to write briefs that are clear, specific, and ready for production