Crowdfunding Marketing Strategist for GoFundMe & Kickstarter

YARAE Active LLC is a faith-led fashion and lifestyle brand based in Massachusetts. We are preparing two separate crowdfunding campaigns: A GoFundMe campaign to support product development, apparel samples, initial inventory, accessories, packaging, photography, advertising, and the general launch of the YARAE brand. A Kickstarter campaign dedicated specifically to launching our first premium YARAE Bible collection through product-based rewards. We are seeking an experienced crowdfunding marketing strategist and campaign manager who can help us prepare, promote, manage, and optimize both campaigns while keeping their messaging and funding purposes clearly separated. Scope of Work The selected freelancer may be responsible for: Auditing and improving both campaign pages before launch Creating separate marketing strategies for GoFundMe and Kickstarter Developing a pre-launch plan and launch calendar Writing promotional captions, emails, outreach messages, and short-form video scripts Creating or directing campaign graphics and promotional content Setting up and managing Meta Ads for Facebook and Instagram Identifying appropriate Christian, faith-based, modest-fashion, publishing, and lifestyle audiences Researching and contacting relevant micro-influencers, churches, creators, podcasts, publications, and online communities Building interest and followers for the Kickstarter pre-launch page Creating a 30-day content and outreach calendar Installing or reviewing campaign tracking where available Monitoring traffic, clicks, donations, pledges, and advertising performance Providing weekly reports and recommendations based on actual results Required Experience Applicants should have verifiable experience with at least one of the following: Kickstarter GoFundMe Indiegogo or comparable crowdfunding platforms Meta Ads for crowdfunding or product launches Influencer and community outreach Email marketing and pre-launch audience building Experience with faith-based brands, fashion, publishing, women-focused products, or lifestyle businesses is preferred. Important Requirements No guaranteed donations, pledges, or backers No purchased donor lists No fake engagement, bots, spam, or mass unsolicited messaging No percentage-based compensation tied to funds raised Advertising costs must be quoted separately from professional fees All work, communication, and payments must remain through Upwork Account access will be limited and provided only after a contract is active The freelancer will not receive access to banking information, withdrawal settings, or passwords We prefer to begin with a paid campaign audit and 14-day strategy milestone. Additional campaign management may be awarded based on the quality of the initial work. When Applying Begin your proposal with: God’s Light in Motion Please include: Two or three crowdfunding campaigns you personally worked on Links or verifiable evidence of those campaigns Your exact responsibilities Total funds raised, advertising spend, and results achieved What came from paid advertising versus organic promotion Your proposed first 14-day strategy for YARAE Your professional fee and recommended advertising budget Confirmation that you do not guarantee donations, pledges, or backers