Customer Acquisition Specialist — Lead Generation & B2B Outreach

ABOUT THE ROLE We are a growing IT company looking for a proactive and results-driven Customer Acquisition Specialist to help us expand our client base and build a strong sales pipeline. You will start by generating leads and converting opportunities on Upwork, and as you grow with us, take ownership of broader outreach strategies across additional platforms. This is a long-term engagement for someone who is both a strategic thinker and a hands-on executor. WHAT YOU'LL BE DOING → Generate qualified leads and win projects through Upwork — writing compelling proposals and cover letters tailored to each opportunity → Reach out to IT agencies and decision-makers via LinkedIn with personalized B2B proposals and outreach messages → Draft professional, engaging, and conversion-focused cover letters and business proposals → Write and schedule content for our LinkedIn company page to improve visibility and attract inbound interest → Help build and maintain our service portfolio — structuring it to appeal to target clients → Gradually explore and expand outreach to additional platforms beyond Upwork and LinkedIn as you settle in WHAT WE'RE LOOKING FOR → Proven experience in lead generation, B2B sales, or business development — particularly on Upwork or LinkedIn → Strong written communication skills [MUST] — your proposals and messages will represent our brand → Excellent command of English [MUST] — both written and spoken; no exceptions here → Ability to craft personalized, high-quality outreach that doesn't feel templated or generic → Self-motivated and capable of working independently with minimal hand-holding → Familiarity with AI tools (ChatGPT, Jasper, etc.) for content or outreach workflows — a definite plus → Understanding of the IT services landscape — knowing what clients look for and how to position our offerings WHY WORK WITH US → Long-term engagement with room to grow your role and responsibilities → Performance-based incentives as results scale → Collaborative team that values your initiative and ideas → Flexible working hours — we care about outcomes, not clock-watching TO APPLY Please share a brief note — in your own words, no templates — on your experience with lead generation and one example of a proposal or outreach message you're proud of. We do read every application, so if you've made it this far, start your proposal with "Sharp eye" before anything else. It's a small thing, but it tells us a lot. Applications without a personalized note will not be considered.