DTC Creative Strategist — Fast-Scaling DTC Supplement Ecom Brand

Hiring: Senior Direct Response Creative Strategist JFM Ventures is the operator group behind a fast-scaling DTC supplement brand. We're doing multiple 7 figures a month and on pace for multiple 8 figures by the end of the year. That's just the starting line. Our vision is to build a multiple 9 figure household supplement brand that sits in the largest retailers in the nation, right alongside the biggest names in the category. YOUR MISSION Your mission is to create the winning ads that scale this brand. You'll crack new avatars and angles, turn them into concepts that convert on cold traffic, and then squeeze every winner for everything it's worth through relentless iteration. You own the creative engine, from research and angles to hooks, briefs, and the testing roadmap that decides what we run next. You don't just pitch ideas, you own whether they win. The best people here care more about what converts than what looks good in a portfolio. RESPONSIBILITIES - Crack new winning avatars, angles, and hooks across our core formats like native statics, video scripts, VSL, AI, and UGC - Build iterations off every winner to scale it as far as it will go before it fatigues - Mine voice-of-customer insight (reviews, Reddit, comments, competitor ads) and turn it into angles people actually respond to - Write sharp briefs and scripts your editors and designers can execute against without guesswork - Own the testing roadmap, deciding what gets tested, reading the performance data in the ad account, and calling the winner - Maintain a living angle and hook library so the team always has the next test queued - Diagnose losers fast and turn the insight into the next concept to run - Apply direct response fundamentals to everything, because you understand what makes people buy - Operate with high autonomy, managing your testing cadence and pipeline without hand-holding - As a foundational team member, help set our creative standards and onboard future strategists as we scale OUR TECH STACK - Data & Attribution. Triple Whale, Meta Ads Manager - Briefs & Project Management. Google Drive, ClickUp - AI Avatar & Generation. HeyGen, Google Flow, Hedra - Voiceover. ElevenLabs - Image Generation. Midjourney, Krea - Communication. Slack KPIs YOU WILL OWN Your KPIs and output targets depend on the format you specialize in (native statics, video scripts, VSL, AI, UGC), but across the board you own: - Hit Rate. A strong and rising percentage of your concepts becoming winners - Output. A steady volume of net-new tested angles and iterations every week, scaled to your format - Performance. ROAS and CPA on the creative you direct, and how much profitable spend your winners can hold as we scale WHAT WE'RE LOOKING FOR - Proven direct response creative strategy experience at a brand doing $10M+ per year. Non-negotiable - A portfolio of ads with real performance behind them, including winning concepts, hit rate, and total spend your creatives have run on Meta - Deep command of DR fundamentals like avatars, mechanisms, hooks, pacing, retention, and what drives conversions - Sharp at voice-of-customer research and translating raw insight into testable angles - Data-driven, able to read ad account performance and turn it into better creative decisions - Strong copywriting instincts and the ability to brief editors and UGC creators clearly - Experience in health, wellness, or supplements is a strong plus High autonomy operator who runs their own testing cycles without being managed - Strong written English for briefs, scripts, and communication - Genuinely obsessed with creative performance, not just creative craft WHY JOIN JFM VENTURES - Aggressive ad spend % performance bonus. When your creative scales profitable spend, you get paid for it - High impact work. Your angles run on real spend and reach real buyers every single day - Direct line to founders and the creative team, with no layers and no politics - Early team member advantage. Top performers will be given opportunities to lead and grow - Fully remote. We measure output, not hours - Fast-moving environment. Multiple 7 figures a month and climbing, the pace is real THIS ROLE IS NOT FOR YOU IF - You need constant direction to stay productive - You look to competitors for every idea instead of doing your own research - You think like a traditional art director, disconnected from paid social data - You're uncomfortable with tools, formats, and angles changing fast. Our environment shifts and you have to move with it - You don't have real direct response experience. Brand and social content is not the same thing - You see this as a freelance side project. This is full-time and we need full commitment - Paid media and DR marketing doesn't genuinely excite you. If it's just a job, this isn't the right fit HOW TO APPLY If you live and breathe direct response and you can prove your ads have moved real money, we want to hear from you. At the top of your application, list a few of the top brands you've worked with, then walk us through the single best ad you've made, the results it drove, and the psychology behind why it worked. Fill out the full application below. We review every application personally and if there's a fit, we'll be in touch shortly. Looking forward to speaking soon! Google Form: https://forms.gle/3GXKvNv51w3Ewm938