DTC Performance Video Editor

Who we are Hey, I'm Yannic, co-founder of agencro, a CRO and direct-response agency for e-commerce brands: advertorials, landing pages, online shops and email for our clients - plus our own brands, where we also run paid ads ourselves. We work AI-first: AI produces the volume, a small team with real taste directs and finishes it. Small remote team, short paths, your work goes live fast. Why this role exists The ads for our own brands and the visuals on our client pages win or lose on creative: hooks, retention, clarity. Right now that sits with us. We want one person who owns moving image. This is not a "make it look nice" editing role. Every ad and every graphic you ship exists to convert. We look at Hook Rate, CTR, CPA, watch time and test wins. What you'll actually do - Edit performance video ads for our own brands: UGC ads, AI-generated creatives, VSL-style videos and testimonial cuts for Meta, TikTok and paid social - going into real spend. - Build strong hooks: retention-focused edits, platform-native pacing, captions and variants of the first three seconds. - Motion and conversion graphics for client projects: animated sections, GIFs and conversion visuals for advertorials, online shops, landing pages and email. - Produce with AI as the engine: AI video and image tools (e.g. Kling, Runway, Nano Banana, Veo or similar) are your primary production line for footage, b-roll and variants. - Finish with craft: you know when AI output is not good enough and you fix it - cut, timing, sound, brand-fit (Premiere/After Effects or equivalent). - Iterate on data: analyze winning creatives and retention patterns, take performance feedback and iterate fast. - Perspective: grow toward a creative-strategist direction - own angles and concepts, not just the edit. What winning looks like - Your creatives perform in real campaigns. - Hook Rate, CTR, CPA and watch time move because of your work. - Fast turnaround and clean iteration cycles: brief in, first cut out, feedback, ship. Who we're NOT looking for - Brand-awareness editors. Our ads and pages have to convert. - AI sceptics. AI tools are the production engine here, not a gimmick. - People who need a lot of hand-holding. You get a brief and an angle, then you own it. - Slow perfectionists. We iterate in live campaigns. Who we ARE looking for - You understand direct-response video: hooks, retention, pacing, conversion psychology. - You already produce with AI video tools and keep up with the toolset. - You have real craft on top: Premiere Pro + After Effects or equivalent, used to elevate AI output. - DTC/e-commerce creative experience is a plus. - Fast, reliable, self-managing, proactive communicator.