DTC Supplement Brand Consultant — Conversion & Marketing Audit

We're women's wellness supplement brand selling an AM/PM capsule system targeting women 30+ who rely on coffee for daily energy. We have a live WooCommerce store, active KOL partnerships, and have been running Facebook ads — but have not yet made our first sale. We need an experienced DTC consultant to help us identify exactly why we're not converting and what to prioritize next. **What we need:** - Audit our website (herbleafylife.com) and product pages - Review our current Facebook ad setup and targeting - Identify the top 3 reasons we're not converting - Give us a clear, prioritized action plan **About us:** - Platform: WordPress / WooCommerce / Elementor - Price point: $99 for AM/PM Set - Target audience: Women 30-45, high-stress lifestyle, coffee-dependent - Traffic: Exists but engagement and conversion are low **Who we're looking for:** - Proven experience with DTC supplement or CPG brands - Knows WooCommerce or Shopify ecommerce funnels - Has helped early-stage brands get their first sales - Can deliver actionable recommendations, not just observations - Must have experience with US/North American DTC supplement market